The Effects Of Social Networks On E-Commerce Dissertation

The Effects Of Social Networks On E-Commerce - Dissertation Example Over the past years, the internet was used by majority of people as a medium for interaction and making fun by engaging in activities such as online gaming. With numerous improvements made on the internet, there has been an ever rising increase in trust in social links among the users. For this reason, online marketplaces have been augmented by many online business people as a way of developing and building honest and trust in their transactions with their partners as well as maximizing customer satisfactions. The outcome is the growth in the size of sales over the internet leading to a shift in demand. Through social links, customers can chart through forums with their clients, exchange useful business information concerning a particular company or product. Therefore, customers have a better bargaining power. This paper gives a deep exploration into how social media instruments affects the frequent purchasing behaviors and business transaction activities, notwithstanding the implica tions on the demand for products in the online-fashion industry. Like the trends in fashions, the tools of social media are innovative yet unpredictable because they are getting utilized and improved each and every time. The fashion industry is getting transformed by facets that are more related as a result of movement of more professionals of fashion in the online media, for this case the social media. The accessibility into the industry by has been made easy by these tools thus involving the general public and the entire customers of the fashion industry updated on the current fashion trends. Specifically this study explains the effects of social media on the behaviors of demand and customer inflow into the market. 1.0 INTRODUCTION In the recent years, the way people communicate with each other and share information has been revolutionized by social media. Initially the social networks were being used in large numbers by the teenagers for making new friends as well as keeping in t ouch with old ones. However, the situation has changed with now the focus being directed to online commerce for the purpose of generating solid and reliable revenues1. The e-mail which was earlier seen as the only method of communication electronically has been out-fashioned by the social media which is currently leaving its mark in the e-commerce, and the online fashion industry is not an exception. The fashion industry traces its roots to the traditional and old business practices hence making it lag behind in adopting new technologies. Almost everything done in the industry is more dependent on human labor rather than machines, beginning with designs sketches of designs to the process of purchasing. In most situations, the customers were the determiners of what kind of stock was to be put in stock because of their different tastes and preferences. However, with the existence of fast-acting technologies, fashion brands no longer seat back and wait for their customers to meet their needs. Social media is a to-way form of media under which users develop personal identities through dialogue and self-presentation.2 This has led to the social media receiving immense attention from consumers who go shopping online, specifically the fashion industry consumers. The global platforms such Tweeter, LinkedIn and Facebook creates room for designers to blog and keep their profiles updated with the aim of molding their brands and personalities on real-time basis. The interaction between