Monday, January 27, 2020

Impacts of globalisation on Walt Disney

Impacts of globalisation on Walt Disney Globalization is a process where there is increasing of connectivity and mobility of the worlds markets as well as businesses where they are expanding from domestic to international ones. Since the last two decades, advancement of technology has speed up the process to make travelling, communicating and business globally much more easily. The two major driving forces of globalisation are advances in telecommunications infrastructure and internet. As economies are more connected to each other, opportunities increase as well as competitions. Nowadays, most of the company in the world adapted globalisation to secure their position within the competitive market, for example, The Walt Disney Company (TWDC), yet there are still negative impacts on the company. http://www.investorwords.com/2182/globalization.html Walt Disney  is one of the largest media and entertainment corporations in the world in term of revenue which is originally known as the Disney Brothers Cartoon Studious. It is founded by Walter Elias Disney on October 16, 1923 and his brother Roy Disney. It is the leading diversified entertainment and media multinational enterprise with five business segments worldwide which are media networks, parks and resorts, studios entertainment, consumer products and interactive media. The companys key products and services are as follow: http://corporate.disney.go.com/investors/index.html Media networks: Domestic broadcast television network Television production and distribution Domestic television stations Cable and satellite networks and international broadcast operations Domestic broadcast radio networks and stations Internet operations Parks and Resorts: Walt Disney  World Resort Disney Cruise  Line Disneyland Resort ESPN Zone Disneyland Resort Hong Kong Disneyland Tokyo Walt Disney Resort Disney Imagineering Studio Entertainment: Theatrical distribution Home entertainment distribution Television distribution Audio products and music publishing Consumer Products: Character merchandise and publications licensing Books and magazines Buena Vista games The Disney Store Disney Catalog and disneydirect.com Interactive Media: Disney Interactive Studios Disney Online In this assignment, we will be concentrated more on Disney Theme Parks and Resorts and touch a little bit on its other business segments: Disneyland Resort in Anaheim California. Walt Disney World Resort in Orlando Florida. Tokyo Disney Resort in Tokyo. Disneyland Resort Paris in Paris. (Formerly EURO-Disney) Hong Kong Disneyland Resort in Hong Kong. In order to expand its business, Disney chooses countries with high Disney awareness and affinity, large population centres with stable economies and people having disposable income to spend on leisure. The most important are the market size where it has to be large to guarantee a steady flow of visitors, and level of real income of consumers to have a certain spending power to enjoy leisure activities. The availability of infrastructures as well as skill levels in the host economy and other resources must take into account too follow by other aspects like political, trade policies and macroeconomic stability. To see whether a theme park operation is successful or not, it is highly depends on the stability of political and economical circumstances in the host country to avoid any negative impacts on its business. The characteristics of globalisation are there is an increase in foreign sales, foreign direct investment, expanding market size, communications, global competition, rapid increase and expansion of technology, liberalisation of cross border movement, development of supporting services, etc. Foreign Direct Investment Globalisation leads to increases foreign direct investment of a company from its country of origin into other countries. According to Stephanie Rohac (2006), foreign direct investment is the international flow of capital by creating or expanding a subsidiary in another country. It may be made through established a new enterprise or acquisition of an existing entity. A firm becomes multinational in the case of establishing in two or more countries business enterprises through FDI. Foreign direct investment provides job opportunities, and increase in transfer of skills as well as technology. The headquarter of The Walt Disney Company is located in United States, in order to expand its theme park and resort businesses, Disney develops its foreign markets by doing foreign direct investment in California, Tokyo, France and Hong Kong. After the success of its first venture of Disneyland in Anaheim, California, The Walt Disney Company (TWDC) continue to expand into Asian fields with Tokyo Disney in Tokyo. Nearly twenty years later, the company decided to do its expansion into the European market and here come Euro Disney which is now known as Disneyland Resort Paris. The theme park Euro Disney was expected to bring $600 million in foreign investment into France every year and it is the largest single Foreign Direct Investment ever in France. Lastly, back to Asia again, followed by Hong Kong Disneyland. http://books.google.com.my/books?id=9PqwNoOJagoCprintsec=frontcoverdq=foreign+direct+investment+of+disneysource=blots=Yap4ZathyBsig=Dkmc0vKm5ajWEuErX5x_E93osq0hl=enei=hCP_TJjSCcLirAfyyt2ACAsa=Xoi=book_resultct=resultresnum=10ved=0CFQQ6AEwCQ#v=onepageqf=false Mergers and Acquisitions According to QuickMBA.com, merger is the combination of assets and also liabilities of two companies to form a single entity while acquisition is when a larger firm took over the small ones. http://www.quickmba.com/finance/mergers-acquisitions/ According to Paul R. La Monica (2006), Disney bought over Pixar which is owned by Apple and led by Steve Job, a deal that worth $7.4 billion. The deals included Steve Job becoming one of the board members of Disney and 2.3 shares of Disneys will be issued for each Pixar share. Merger of these two companies will bring higher quality of films to the people around the world as well as generates higher profit. http://money.cnn.com/2006/01/24/news/companies/disney_pixar_deal/ Actual Impacts of globalisation on Walt Disney Political Positive impacts According to Stephanie Rohac (2006), France government has reduced 18.6% of value-added tax on Euro Disneylands ticket sales to only 7%. Besides that, 20 years loan of $960 million at low and subsidized interest rates of 7.85% is provided too. Variety of investment incentives are offered by the host governments to encourage foreign investors to invest into their country. The main issue of France government facing at the time was its unemployment rates increased by 10%. The opening of Euro Disneyland can actually solve the problem where it creates more than 30,000 new construction jobs, 12,000 on-site positions and 30,000 jobs in off-site serving. Economical Positive impacts Brand recognition worldwide The Walt Disney Company markets itself worldwide, creating huge revenues and further establishing itself as a global brand. As the business globalised, Disney brand is known by people globally and merchandising has played an important role in establishing the Disney brand. Market size Due to globalisation, company increases its market size from domestic to international market. By investing into various countries of its theme park and resort business as well as exporting its products to other countries, Disney has enlarged its market size at the same time. According to James Ketterer (2010), the very first Disney Store was opened 28th March 1984 in Glendale, California. The Disney stores are located worldwide, throughout the US, UK, Spain Italy, Japan, and France. Since May 1st 2008, the Walt Disney Company owns all Disney stores in America, Canada and Europe, however the stores in Japan are owned by the Oriental Land Company, for example, Disneyland Tokyo. In the year 2004 alone, merchandise has made $2.5 billion for the company, a figure that shows how globally successful Disney really is. http://www.suite101.com/content/disney-and-globalisation-a196391 Financial Revenues by country of origin: The US and Canada,  Walt Disneys largest geographical market, accounted for 76% of the total revenues in the year 2009. Revenues are generated through other countries of origin: Europe  (17%), Asia Pacific (5%) and Latin America and other (2%). Revenues Operating Income (in millions) 2009 2008 2007 2009 2008 2007 Country of origin: United States and Canada $ 27,508 $ 28,506 $ 27,286 $ 4,923 $ 6,500 $ 6,052 Europe $ 6,012 $ 6,805 $ 5,898 $ 1,158 $ 1,423 $ 1,192 Asia Pacific $ 1,860 $ 1,811 $ 1,732 $ 430 $ 386 $ 437 Latin America and Other $ 769 $ 721 $ 594 $ 161 $ 175 $ 156 Total $ 36,149 $ 37,843 $ 35,510 $ 6,672 $ 8,484 $ 7,837 The data above is obtained from Walt Disney 20009 annual reports. Regardless the financial performance of Walt Disney, try to imagine what would be the revenues and operating income of Disney if it has never globalise. Globalisation helps Disney to gain its revenues from all over the world instead of only from its host countries, United States. The total revenue in year 2007 was $35,510 million. The total revenues increased by 6.6% to $37,843 million in 2008. However, the total revenues dropped by 4.5% to $36,149 million in 2009. Negative impacts Global Recession According to Jason Garcia (2009), during the global recession in year 2009, despite the favourable timing of the busy Easter holiday, Walt Disney Parks and Resorts suffering from downfall of its operating profit and total revenues by 19% and 9% respectively. Disneys profit and revenues in United States have declined by 26% and 7% to $954 million and $8.6 billion respectively. Although Walt Disney World is having the same amount of visitor compared with the previous year and 10% more guests in Disneyland, Disney does not make any profit as it gives out discounts and special deals to uphold the attendance level of visitors. http://articles.orlandosentinel.com/2009-07-31/news/disney_1_walt-disney-disney-world-disney-parks Financial Crisis According to Wu Jin (2009), during 2009 global financial crisis, Hong Kong Disneyland left with no choice and plan to raise its entrance ticket prices by nearly twenty percent. The decision was made after numbers of market surveys have been conducted where the tourist visits are not affected by prices but seasonal factors. However, Hong Kong Disney have been threatened and boycotted by local travel agencies and public dismay, hence, it adjusted its price strategy again. http://www.china.org.cn/travel/news/2009-02/05/content_17226206.htm Global competitions A company at first have its own competitors in its domestic market, however, due to globalisation, there are more competitors as it has to face global competitions with international competitors. Company tends to strive to be better in order to compete with its competitors. Walt Disney Company has its own competitors in each and every one of its business segments locally and internationally. However, its major competitors are CBS Corporation (CBS), News Corporation (NWS) and Time Warner Incorporation (TWX). They compete directly with Disney in various business lines which is shown in the chart below: Disney CBS News Corp. Time Warner Films Theme parks Cable networks Broadcast networks Television stations Radio Internet Social Positive impacts Consumer Spending Source: http://bigpicture.typepad.com/comments/2005/11/why_the_focus_o.html The table above shows where United States people spent their money. And it shows that most of their spending is on entertainment: publishing industries, motion picture and sound recording industries, broadcasting and telecommunications as well as amusements, gambling and recreation. This is favourable to Disney as it business focuses on those entertainments. Negative impacts Cultural Differences As every country have different cultural practices, Disney need to add local attractions to attract local consumers. For example, in Hong Kong Disneyland, a Mickey Mouse mascot is wearing a bright red Mao suit while Minnie Mouse mascot is wearing a cherry blossom red dress. http://www.nytimes.com/2008/01/22/arts/22arts-ACHINESEMAKE_BRF.html Besides that, employees in the theme parks have to know different languages in different Disneyland theme parks, in Hong Kong Disney land, they speak both English and local dialects like Cantonese and Standard Mandarin. Their brochures and maps are printed in those languages too with additional Japanese language. And the most special one, they actually included sharks fin soup in their menu. http://www.springerlink.com/content/h6335466636hw877/ Technology Positive impacts Nowadays, technology has become a very increasingly important tool to compete with rival companies and industries. The development of technology like video editing software, high definition and 3D have a strong impact on film producer like Walt Disney to helps them in producing the film efficiently. According to Bloomberg (2010), the latest Walt Disney animation movie which is named Alice in the Wonderland which comes with 3D resolution have hit 210.3 million ticket sales in worldwide and 116.3 million in United States. The improvement of technology brings better sales to Walt Disney. http://www.businessweek.com/news/2010-03-07/disney-s-alice-in-wonderland-makes-116-million-sets-records.html Negative impacts Before the existence of internet in year 1955, consumers purchased entertainment products such as music CDs from entertainment outlets. As technology advances, entertainment industry has been affected with the existence of Peer-to-peer (P2P) architecture which implemented worldwide. According to Sammy Khayat (2004), P2P is the distributed computing network where people directly shares files or resources from computer with others without going through central server, for example Napster. Hence, people no longer buy CDs from the shops anymore. According to the Recording Industry Association of America, the number of CDs shipped in United States feel 15% from 940 million to 800 million between year 2000 and 2002 which brought to dropped in sales about $2.5 billion. Copyright infringement is expanding as people often do file sharing over internet which allows them to download free music and then send to their friends which is a great threat to Disneys entertainment business. Other than t hat, pirated CDs, DVDs and soft toys give big impacts to Disney as well. http://www.personal.psu.edu/sbk142/disney.htm Environment Negative impacts Bad weathers like rain and thunderstorm decreases entrance tickets sales of Disney theme parks as consumers will be taking the consideration under the hazardous weather. Take Gold Coast theme parks as example, the wet weather at south-eastern Queensland had affected the revenue of the company to fall. http://www.smh.com.au/business/wet-weather-means-less-fun-for-theme-park-profits-20101102-17cd3.html Legal All Disneys cartoon characters like Mickey Mouse are trademarked, hence other people cannot use them without authorization. There was a case back in year 1989 where there were three day-care centres in Florida painted Mickey Mouse and other Disney cartoon characters on their wall and Disney took legal action against them. The rival, Universal Studios replaced with its cartoon characters after Disneys were removed. http://www.snopes.com/disney/wdco/daycare.asp Besides that, technology advancement has led to pirated products such as soft toys which cannot be controlled by the company as it goes worldwide in huge numbers. Potential impacts of Globalisation on Walt Disney Lifestyle influences Nowadays, people are so stressful to face their problems at workplace, school and even at home. Tensed lifestyle is favourable to Disneys business which is concentrate on entertainment sector as people tend to spend their money on entertainments just to make themselves feel more comfortable and relax. This can actually lead to increase in Disneys sales and revenues. Technology advancement As the technology advances, Disney can cut its labour costs. For example, in Disney theme parks, people can buy their tickets from ticket machines where there is no need ticket booths that require workers to sell the entrance tickets. Operators are no longer requires if the theme park is fully computerized, where the roller coasters, marry-go-round, etc, will automatically run when consumers are ready to go. Besides that, future technology can makes Disney films more interesting, maybe it will be in 4D or 5D where people can experience new things and they are willing to spend their money for new kind of entertainment. Disney can also be innovative in their theme parks and come out with new kind of games, gadgets and amusement rides to attract more consumers. In this way, Disney can generate more revenue due to its new technology. Strategy China is having a population of 1.26 billion people which is equivalent to 20 percent of the worlds total population. With the humongous population and established relationship with Chinese Government, its foreseen by the Walt Disney Company that there is high demand for entertainment and the fourth Disney theme park, Hong Kong Disneyland can generates revenue by entering the country. Besides that, the labour cost in China is two third lower than Disneys other theme parks where lower costs generate higher profit. Disney can actually expand more of its businesses into China as it is having very huge and potential market. With one child policy in China, the grandparents as well as parents are pampering their child and they are willing to spend money on entertainment that their child wanted like theme parks and movies. The adults who are facing problems simply need entertainments just to relax themselves. The demand for entertainment is very high in China, however, due to their lower incomes, they may not afford to pay for it. Disney should have brought down its selling prices and hence generates more sales. Besides that, Disney has to understand their cultural practices and try to adapt local custom by doing more market researchers, interview and questionnaires, so that the company can roughly have an idea on what the local people prefer. There are a lot advantages for China if Disney to expand its businesses at China where the business can helps to raise its technology level, provide job opportunities for its people and increase its economic growth. In my opinion, the barrier for Disney to enter China should not be a problem. Source: http://www.indexmundi.com/china/unemployment_rate.html The table above shows the unemployment rate in China from year 2004 to 2010, the data is for urban areas only, including migrants may boost total unemployment to 9%, substantial unemployment and underemployment in rural areas. If Disney further expands its business in China, it can help to reduce China unemployment like how it helps Frances. The Walt Disney Company is having a strong brand name and reputation in this world, it should keep it up and achieve its mission all the time which is to make everyone happy. I believe that Disney will never fail in its business and always stay at the top level.

Sunday, January 19, 2020

Far From the Madding Crowd, Tess of the d’Urbervilles and Jude the Obsc

Compromising Female Characters in Far From the Madding Crowd, Tess of the d’Urbervilles and Jude the Obscure  Ã‚   The novels of Thomas Hardy are intricate and complicated works whose plots seem to be completely planned before the first word is ever actually formed on paper. Though I have no proof of Hardy’s method of writing, it is clear that he focuses more on plot development than characterization in the novels Far From the Madding Crowd, Tess of the d’Urbervilles and Jude the Obscure. The advantages of this can be easily seen in the clever twists and turns that occur in the novel which hold the reader’s interest. But the main reason Hardy uses this method, especially in the tragedies Tess and Jude, is to present a moral argument to the reader through actions done by and to the main characters of the novels. By mapping out the turning points ahead of time, Hardy is able to control the course of his writings, and they emerge as a social criticism. But in doing this, the characters are condemned to a literary predestination. Hardy concentrates more on forcing the characters to carry out these actions than allowing their personalities to become fully and freely developed. Females perform most of the necessary but unlikely actions, and Hardy blames any erratic behavior on woman’s natural inconsistency. Thus, in reaching for a high literary purpose Hardy inadvertently stunts the development of the main female characters.   Jude the Obscure is designed to show the faults and repercussions of religious and social conventions, with an emphasis on marriage. According to Hardy, short-lived impulses cause people to marry, which binds couples together until their deaths. When these feelings of affection fade, they must live together i... ...nally draw the attention of a man she has no desire to be with, he turns her character into a tease. She begins to be seen as a comic character and less respect is given to her. She is just another female character used to make the machinery of Hardy's novels function, and takes on a more mechanical and stereotypical countenance as a result.   Hardy's intentions are noble. He tries to show the reasons for giving more social freedom to everyone, females in particular, but compromises their characters in the process. The novels would benefit by far if there was a more spontaneous atmosphere and the characters were allowed free reign to develop unhindered, but the novels could result in the loss of such powerful moral messages. So, changing the characters could endanger the novels' importance in history, but would definitely improve the overall reading experience.

Saturday, January 11, 2020

Comptency Statement Essay

Reflective Statement To maintain professionalism I attend yearly trainings such as child abuse/neglect, customer service, medication, and first aid and cpr. In these trainings the purpose is to receive information and to utilize it in the work environment. Another way to maintain professionalism is to keep our parents informed on daily reports of their children and in the classroom. Their children are their pride and joy and we as care givers must provide daily sheets, communication, and conferences to keep them informed on their children progress. The conferences are definitely a key piece of informative information. It lets them know what areas their children are developing in such as cognitive, physical, and social/emotional. Also, the parents can invoice their concerns and questions which can be helpful for teachers. Teachers can also inform that their conferences and daily observations are kept confidential by creating an account with teaching strategies and protected by a password that the teacher only have access to their children information. I choose childcare because it is where the learning process begins. I want to be the individual Who teaches them the fundamentals of cognitive, physical, and social-emtional development. Childcare is a highly demanding field and opens doors in all aspects of the educational field. It can go from being a childcare provider into becoming a teacher. Childcare takes a lot of patience, imagination, and the ability to deal with different types of personality. I am ready, willing and able to handle the joy of being a leader to our future. I maintain professionalism by being respectful to my colleagues and my parents. I do this by maintaining a neutral tone in my voice and speaking proper English. With my colleagues I find this to be the best result in any conflict and to let them know that I am easy to approach and that I will  maintain respect for them at all times. With my parents speaking proper English to them lets them know that I am educated and that I have knowledge and knowhow of the information that I am giving them in circumstances of the early childhood field.

Friday, January 3, 2020

Paul An Apostle Of Christ - 1077 Words

Paul an apostle of Christ to my fellow laborers in the work of spreading the teachings of Christ, peace and blessings to you. I pray that you have grown in the knowledge I left with you and the grace that we all given each day as we serve God. I pray my letter reaches the community in good spirits as I left you with much work to do in the building of the Church. I have made it to Patara several days ago and was pleased to see my fellow laborers in the gospel. I was met here by Matthias and Steven. I also found Sereaneus and Zina in good health and recovering since my last visit with the, I will travel to Myra soon and see how they are growing as well, Apollos my fellow laborer in spreading the gospel has just returned from there with good news of the reception of the teaching of our Lord Jesus Christ. Surrender my brothers and sisters to God daily. You cannot make it in this life without him. Know when life weighs you down that God is the renewing factor each day. God will renew your strength and rejuvenate your mind. He will activate your faith and he can resuscitate your bothersome circumstances. Remember to worship. Let us be in prayer for the community as it grows, Pray specifically for Apollos that he is unharmed as he goes to communities far in the north region. Reject sin and constantly seek forgiveness for the wrong doing around you. Be steadfast in your prayers and constantly keep watch for falling into temptation that is around you. Continue to support oneShow MoreRelatedThe Life Of Jesus Christ And Paul The Apostle3824 Words   |  16 Pagesof Jesus Christ and Paul the Apostle The Survey of the New Testament course covered a vast amount of material. A person with no knowledge of the Bible could absorb a wealth of sacred information. Jesus Christ and Paul the Apostle covered a great amount of material in the New Testament. Throughout this paper, I discuss the life of Jesus Christ and the life of Paul the Apostle and their extraordinary missions they accomplished that led to faith in Christianity. The Life of Jesus Christ Jesus ChristRead MoreThe Significance Of The Apostle Paul s Noteworthy Conversion Of A Transformation By The Blood Of Jesus Christ869 Words   |  4 Pagesscholars debate the significance of the apostle Paul’s essentiality to Christianity, his noteworthy conversion, affiliation with the New Testament, and his missional mindset to evangelize, has had a considerable impression on christians for centuries. Paul’s conversion is pivotal because its the start of a transformation by the blood of Jesus Christ. The most influential portion of Paul’s life is his conversion from a persecuted to an evangelizing missionary. Paul, in his early life was remembered asRead MoreThe Lord Of God Essay1656 Words   |  7 PagesAn â€Å"apostle† in Greek means â€Å"a sent one.† Strong defines it as â€Å"a delegate, a messenger, one sent forth with orders.† Sent by whom? And what orders? In the New Testament context, the One who sends is the LORD Jesus Christ, and the order of the LORD is to â€Å"[equip] the saints, for the work of ministry, for the edifying of the body of Christ, till we all come to the unity of the faith and of the knowledge of the Son of GOD† (Eph 4:12-13). This work of the LORD had been planned and appointed beforeRead MoreThe Resurrection Of Christ Jesus1211 Words   |  5 Pagesâ€Å"The Resurrection of Christ Jesus according to the Apostle Paul† The example in the Gospels can express many examples of resurrection which delivers a strong message In the New Testament. The term resurrection by Webster definition explains, â€Å"Life, raising from the dead.† The Greek defines it as, â€Å"A standing up again, recovery.† John 11:25 explain Jesus speaking to Martha concerning her Brother Lazarus’s death. He says, â€Å"I am the resurrection, (standing up again), and the life (breath),Read MorePauls View On The Church1480 Words   |  6 PagesPAUL S THEOLOGY ON THE CHURCH __________________ A Paper Presented to Dr. Presley Southwestern Baptist Theological Seminary __________________ In Partial Fulfillment of the Requirements for NTS 3213 __________________ by Jin Hyun July 27, 2015 PAULS VIEW ON THE CHURCH Apostle Paul is one of the most beloved follower and author of 14 books in the New Testament. One of the most prominent teachings of Paul is regarding on the subject of the church. Not only did he write letters to churchRead MoreA Letter Written By The Apostle Paul994 Words   |  4 PagesEphesians is a letter written by the Apostle Paul during his imprisonment in Rome. This is the same Paul who had previously persecuted the church, under the name Saul. Paul is not writing to a particular church body, rather his intended audience was various churches in the surrounding vicinity of Ephesus. His purpose was to encourage the faithful on â€Å"The spiritual privileges of the Church,† and â€Å"The spiritual responsibilities of the Church.† Paul was addressing three issues facing these growing churchRead More Biblical Essay: Analysis of Pauls Letter To The Galatians985 Words   |  4 PagesEssay: Analysis of Pauls Letter To The Galatians When Paul attended the Jerusalem Conference in 48 or 49, a decision was made that gentiles would be allowed to become Christians without becoming Jews first (ie. have a circumcision, and follow the Jewish Laws). Paul, being the one that defended the gentiles right to be Christians, became the apostle to the gentiles. Why would Paul, a Jew, want to be an apostle to gentiles? According to him, Jesus appeared to him in AD 32 or 36Read MoreLeadership Styles : Jesus As A Servant Leader914 Words   |  4 PagesLeadership Styles Jesus as a Servant Leader Leadership from a Christian perspective focus on theological expositional, worship facilitation and communication skills. Many leadership styles pass over the one role model Jesus Christ, who should be the main focus of any leadership style. The focus of growth on each individual and their achievements and full potential distinguishes servant leadership from all other leadership styles. The service of the followers is the main concern of the servantRead MoreBackground . The Book Of Acts Or The Acts Of The Apostles1523 Words   |  7 PagesBackground The Book of Acts or the Acts of the Apostles is also referred to as the Book of the Holy Spirit or just the Acts of the Holy Spirit because of the numerous cases it portrays the work of the Holy Spirits. Acts present the work of the Holy Spirit as the life line of the Church. It is important to remember that, in the previous gospel books, Jesus had lived, Jesus had died, and he had risen and ascended to heaven. At the time of his ascension, Jesus promised to send the helper; the HolyRead MoreAnalysis Of Paul Pleas With The Corinthians1333 Words   |  6 PagesPutting pen to paper, Paul pleas with the Corinthians to better themselves through Christ Jesus. While in discourse with the Corinthians, the polemic language of Paul becomes, at times, difficult to digest. While pursuing a better relationship with the believers in Corinth, the apostle often used terms such as ‘we,’ ‘our,’ and ‘us.’ These pronouns can be understood in multiple ways; howeve r, the manner in which they are comprehended sheds light on Paul’s agenda. In the analysis of 2 Corinthians 4: