Market Analysis Assignment Example | Topics and Well Written Essays - 500 words

Market Analysis - Assignment Example Also worth to note is the eventual interaction between online shopping and the gaming market. Gamers continue to purchase their preferred games online as opposed to the traditional approach where games were mostly purchased over the counter. This will obviously affect such outcomes as packaging. Marketers will be forced to shift from their current packaging models that mostly involve compact disks and memory sticks to other packaging models that are friendlier to online shoppers. Already, gamers are flooding social media sites to enable them to find fellow gamers and to indeed play a video game over the internet. Gaming coders are also ensuring that their games contain the requisite social media links so as gamers can share their progress and achievements over the social media sites and in the process contribute to marketing of the game. Mobile phones and tablets are the other market disruptors in the gaming market (Kammerlander, 2013). The current gaming sensation, Candy Crush, that boasts of over 45 million monthly users mainly derived from social media platforms. The game is not available through traditional consoles but through mobile phones and tablets. Candy Crush has since been declared as the most addictive and popular social media games of all time. The Candy Crush statistics has since dwarfed those of the former contenders Angry Birds and Farm Ville. Since its launch in April 2012, the game has attracted over 550 million installations across Apple’s ios, Google’s Android and Facebook. Also notable is the fact that the game’s revenue model is mainly driven by an integrated online shopping platform where gamers can purchase extra lives and functions or even purchase more time in between the allowable lockout period that is applied after one fails to complete a particular level even after numerous repetitions. King, the company that manufacturers Candy Crush receives $875,000 in revenues in a single business day by integrating the