Research Proposal Essay Example | Topics and Well Written Essays - 2000 words - 2

Research Proposal - Essay Example For a turn-around investment, it got a great opportunity through the ideal Cogitel set back. The company’s profitability soon increased, as the company stock was taken over by Zeghal and turn-investment team. Through this investment it obtained a qualifying certificate which ultimately helped them to gain profit. As a result, they transformed into a regional packaging leader from a family owned business through this opportunity. Cogitel implemented its growth through acquisition strategy TurnInvest and Swicorp both jointly acquired a major part of venture in a new holding company- Altea Packaging. With the help of Turninvest, Cogitel has come quite a far way. It has become a flexible packaging manufacturing company in North Africa from a merely family owned business. Cogitel also adopted a number of policies beneficial for reducing wastage as well as the energy consumption of the company. It has achieved many international safety and quality assurance certificates that will fu rther help the company to gain efficiency and satisfaction of customers. Inorder to create a culture of sustainability, TurnInvest worked with Cogitel the throughout the years. TurnInvest has also provided technical and financial support, which are essential components for implementing corrective actions. Inorder to penetrate new market, TurnInvest improvised new sophisticated approaches and it also formulated an environment management system and hired an external consultancing, which would help Cogitel in its development. Cogitel, to differentiate itself from competitors and to gain trust from its clients, leverages its superior environment and social performances. Introduction: The essence of this research proposal is sustainability of business, which is basically the goal of all business enterprises in the world. In every business, its respective sustainability takes a major role and often the research department of the organization focuses on finding out how sustainability can b e achieved. Since sustainability is a prime factor, many companies from the list of fortune 500 companies exited, however, others still are running in the list for their remarkable performances. Those who are out from this list have either become private companies or have altogether wound up their particular organization. The main reason I chose sustainability as my research topic is because evaluation reveals that many public companies fail to meet their sustainability goals, whereas many private companies grow rapidly over the years in this corporate world. There are some factors which help these private companies to emerge on top of the unsuccessful public companies. I find it more interesting to know how private companies like Comptoir General d’Impression et de Traitement des Emballages (Cogitel) have reached their sustainability goals in the long run . What strategies and methods they use in uplifting themselves from the unfavorable situations is something that would he lp a person to understand the reality behind the success of a company. I would like to study and investigate Cogitel to know their sustainable factor, cost reduction, financing technique, the challenges they are facing as well as the methods they use to overcome these challenges. Research Question: How can Cogitel attain sustainability in this competitive world? Research objectives: 1) Studying sustaining growth of the company. 2) Understanding how