Current Knowledge in Spatial Thinking in Geography Essay

Current Knowledge in Spatial Thinking in Geography - Essay Example Going by Eliot’s depiction, it is worthwhile to note that intellectual knowledge extrapolates far much beyond observational information or simple sensory. In the field of geography, this extension is well displayed partly in the various forms of representation. Such models become critical in summarizing, analyzing and interpretation to unpack spatial existence and relational traits (Bednarz & Lee, 2011). Towards the late 20th century, there has been a significant deviation in the nature of geographic knowledge. In its history as a discipline, geographic knowledge has been declarative, thus focusing on collection and representation of the physical and human occurrences based on existence. During this period, there has been a change from the inventory dominated practice. The new dispensation sought the creation of knowledge through the emphasis on cognitive demands. Such demands sought to address the questions as to why and how in addition to what and where tags that initially i nterrogated. Consequently, the accumulation of geographic knowledge has changed to item transformation, feature and distribution matching in real-time as well as item manipulation. Such a shift has enabled the solution of tasks such as understanding spatial co-linearity either in negative or positive orientations. Moreover, the logical, inductive and deductive inference has allowed for the recognition of geographic associations. This new way of reasoning and thinking, in turn, called for the development of new data, new representation methods, new modes of spatial analysis and interpretation. More importantly, the new thinking and reasoning required that geographers must consider multiple disciplines. Traditionally, the discipline of geography has provided numerous general education courses. Physical geography introduces students to systems of the earth including anthropogenic and physical factors that shape the earth. On the other hand, human geography provides an insight into the patterns of human activities in a range of scales. However, few of such general education aspects emphasize quantitative solving of problems and technology. Therefore, it is critical for geographers to inculcate aspects of spatial literacy and thinking in institutions of learning (Bednarz & Lee, 2011). According to Goodchild (2007), spatial literacy is the ability to capture and communicate knowledge in the form of a graphical representation and understanding, recognizing and interpreting patterns. With this regard, he points out that geography is not merely a list of places in the world. The value of geography can only be achieved by organizing and discovering information. Additionally, its worth as a discipline can be realized by comprehending such basic information as scale and spatial resolution. As pointed out in National Research Council (NRC) report, Learning to Think Spatially, it is paramount to fully equip next generation of students with spatial literacy so as to work and live in the 21st century. Ultimately, spatial thinking is an integral part of the success of the students. Living beings and their immediate surroundings are situated in space. Human-environment interactions must be comprehended in terms of locations, shapes, directions, distances, and patterns (NRC, 2006).  

HIV Prevalence in Uganda

HIV Prevalence in Uganda Uganda (HIV/AIDS) Section 1: Between 2002-2011, the international non-profit NGO AVSI Foundation has supported Uganda’s Ministry of Health (MoH) prevention of mother-to-child HIV transmission (PMTCT) program in four Northern Ugandan districts: Kitgum, Lamwo, Pader, and Agago. The program â€Å"aimed to be comprehensive, emphasizing social and medical care and support† and was successful in reducing HIV prevalence among HIV-exposed infants from 10.3% in 2004 to 5.0% in 2011, among other things. The MoH/AVSI PMTCT sites showed how a â€Å"comprehensive PMTCT program emphasizing social and community engagement alongside medical care and support can succeed in a remote setting with multiple challenges† (3). Despite the advances of the MoH/AVSI program, HIV/AIDS remains a critical issue in Uganda. Northern Uganda especially faces dispropriate challenges and adversities in regards to the national HIV/AIDS epidemic response. In 2011, the Uganda AIDS Indicator Survey measured a national HIV prevalence of 7.3%, but the HIV prevalence in northern Uganda specifically was shown to be 8.3%. Also, Uganda has one of the largest crude birth rates in the world. In 2011 Ugandas birth rate was 42.1/1000 (3). In addition, Northern Uganda has faced great adversity from the Lords Resistance Army (LRA) during the period 1986-2006. There was an estimated two million individuals mandated to live in internally displaced people (IDP) camps from this violent discord (3). The fallout from the war between the government and the LRA had worsened already sparse health services in the north. Due to the high birth rate, HIV prevalence, and structural violence faced in northern Uganda, the AVSI Foundation proposes to extend the MoH/AVSI PMTCT program for an additional five years with support from the Global Fund. Support from the Global Fund will allow us to broaden PMTCT services in 24 Northern Uganda MoH facilities (located in Kitgum, Lamwo, Pader, and Agago) and help expand these sustainable PMTCT service sites to other MoH facilities nationwide. Estimated Populations (2011) of Targeted Northern Ugandan Districts Kitgum 222,737 Lamwo 164,754 Pader 237,100 Agago 285,300 Link to Map: https://mapsengine.google.com/map/edit?mid=zZ1ADMHAfHkY.krdFRCFxMCRQ Section 2: Goal: Impact Indicators Baseline* (Year 1) Target (Year 5) Reduction in HIV incidence among HIV-exposed infants 5% 3% *2011 estimate The first and foremost goal is to reduce HIV incidence among HIV-exposed infants by reducing Mother-to-child Transmission (MTCT) of HIV. MTCT occurs when an HIV-positive mother infects her infant with HIV during pregnancy, labor, delivery, or breastfeeding (1). Yet, the risk of transmission can be reduced to less than 5% if mothers undergo proper maternal ART treatment. The diagram below illustrates the many steps mothers need to take to successfully complete a PMTCT program. This series of complex steps is why it is absolutely critical to assist Ugandan mothers as much as possible to make successfully complete our program. However, even if HIV-positive mothers complete a PMTCT program in all of its entirety and give birth to an HIV-free infant, infants still remain at risk of HIV infection. Other channels, such as contaminated needles, can infect an infant who was initially born HIV-free. Thus, maintaining and promoting strict sanitation procedures, alongside a strong PMTCT program, is absolutely critical in reducing HIV incidence among HIV-exposed infants. The table below summarizes the PMTCT Indicators â€Å"number of HIV-exposed children (18 months or younger) tested† and the â€Å"number of HIV-exposed children (18 months or younger) that tested HIV-positive† measured by the MoH/AVSI program between 2002-2011. This data was used to formulate Year 1 and project a realistic target for Year 5. Section 3: Objectives: Outcome/coverage indicators Baseline* (Year 1) Target (Year 5) Increase the proportion of HIV-positive women who deliver in health facilities 81.1% 95% Increase the number of mothers who undergo HIV testing (in ANC) 96% 98% Increase proportion of HIV-positive mothers on ART treatment 78.5% 95% Increase antenatal care attendance (mothers) 20,032 50,000 *2011 estimate One of the main objectives is to increase the proportion of HIV-positive women who deliver in health facilities. It is absolutely critical for HIV-positive women to deliver in health facilities. After all, health facilities can provide better medical care and support than a traditional midwife would be able to in a home delivery. Furthermore, health facilities have more resources, equipment, and personnel to respond to any emergencies during delivery. Above all, delivering in a health facility will better guarantee the infant receives the appropriate antivirals need to PMTCT. HIV-positive women delivering at home run a higher risk of these crucial medications not being administered. Thus, increasing the proportion of HIV-positive women who deliver in health facilities better protects both the mother and the child, than a home delivery. The table below summarizes the PMTCT Indicator â€Å"percentage of HIV-positive women who delivered in health facilities† measured by the MoH/AVSI program between 2002-2011. This data was used to formulate Year 1 and project a realistic target for Year 5. Another objective is to increase the number of mothers who undergo HIV testing while in ANC. There are clearly many benefits for at risk individuals undergoing HIV-testing. However, the benefits of having undergone an HIV test are lost if the patient does not return to learn their result. Thus, it is absolutely crucial for our program will utilize â€Å"rapid testing at a women’s first antenatal clinic visit† (1). In contrast to a â€Å"conventional HIV test† that can take days or even weeks to attain results, â€Å"rapid tests can produce a result in as little as twenty minutes† (1). This will allow reduce the number of HIV-positive women who are lost from lack of follow-up and will also facilitate rapid enrollment of HIV-positive pregnant women into PMTCT program services. The table below summarizes the PMTCT Indicator â€Å"ANC women tested for HIV† measured by the MoH/AVSI program between 2002-2011. This data was used to formulate Year 1 and project a realistic target for Year 5. Another objective is to increase proportion of HIV-positive mothers on ART treatment (e.g. antiretroviral prophylaxis or triple antiretroviral therapy, depending on the circumstance). However, â€Å"to be fully effective, antiretroviral medication needs to reach newborn babies as well as their mothers† (1). The table below summarizes the PMTCT Indicators â€Å"number of HIV-positive women who received ARV prophylaxis† and â€Å"percentage of ANC HIV-positive women started on prophylaxis† measured by the MoH/AVSI program between 2002-2011. This data was used to formulate Year 1 and project a realistic target for Year 5. Specifically, our program will utilize and adhere to the 2013 World Health Organization’s (WHO) Option B guidelines for PMTCT (until subsequent more effective recommendation plans replace it). The WHO’s 2013 Option B advocates to provide â€Å"Provide all HIV-positive pregnant or breastfeeding women with a course of antiretroviral drugs to prevent mother-to-child transmission† (2). They explicitly state that a triple-drug antiretroviral treatment should be administered throughout pregnancy and delivery. Furthermore, breastfeeding mothers should persist on the triple-drug antiretroviral treatment until at least one week after stopping breastfeeding. The steps and procedures of Option B are outlined in the flowchart below. Another objective is to Increase antenatal (ANC) care attendance for mothers. After it has been shown that â€Å"A number of clinical processes, such as antenatal care and safe delivery, can improve the health of both mother and child† (4). ANC services offer certainly offer many benefits for mothers but their benefits (just like in HIV-testing), are lost if women do not take advantage and utilize these services. There are numerous reasons a mother may not seek ANC services, even if they are â€Å"free†. A huge factor is accessibility difficulties. Pregnant women in low income countries, like Uganda, often have an increased difficulty in utilizing maternal programs because of their busy schedules. They are heavily occupied in caring for children, working, and running numerous kinds of other errands. Furthermore, many mothers live far away from health clinics and may lack a reliable means of travel. Both of these issues creates a huge barrier for women who need antenatal care services, but struggle to access it. Thus, our program will offer basic care and support services (such as food/transportation vouchers, housing assistance, and child-care services) to help increase ANC attendance. After all organizations, such as Partners in Health, have proven that by seeking to overcome the â€Å"social barriers† to accessing care by implementing â€Å"wraparound services [e.g. transportation costs ]† can help in addressing some of the â€Å"social and economic determinants of ill health† (4). The table below summarizes the PMTCT Indicator â€Å"ANC attendance† measured by the MoH/AVSI program between 2002-2011. This data was used to formulate Year 1 and project a realistic target for Year 5. Section 4: Activities: Main Activities Process/Output Indicators Program Year 1 Target Program Year 5 Target Responsible/implementing agencies Free/accessible HIV testing and antenatal care services for mothers ANC attendance (# persons) 30,000 50,000 Ministry of Health Maternal mobile teams Number home-births assisted 2,000 10,000 AVSI HIV counseling for mothers and their partners % HIV-positive mothers participating in therapy 25% 50% AVSI One of the main activities to be conducted is providing free and accessible HIV testing and antenatal care for mothers. Indeed, it has been proven, on behalf of the structural adjustment era, that â€Å"user fees in many resource-poor settings deterred the poor from accessing any health services (4). Likewise, charging service fees for PMTCT services would create a huge barrier for the poorest northern Ugandan mothers. On the other hand, providing financial support to mothers would encourage and give incentive for mothers to continue to attend and adhere to PMTCT program services. Thus, financial support will be given to mothers who attain antenatal services and HIV testing. This will not only help support poor Ugandan mothers, but will also reduces the likelihood of mothers being lost by lack of follow-up. Another activity that will be conducted is using maternal mobile teams to reach at risk mothers who have an increased difficulty and/or refusal to travel. After all, some pregnant women, despite being offered transportation services and/or financial support, will refuse to deliver in health facilities for whatever reason. Therefore, maternal mobile teams will be trained to provide â€Å"services such as HIV education, testing and counseling, and advice on infant feeding† (1). Maternal mobile teams should be used for the women who deliver at home and ensure that those who have tested positive for HIV have access to the essential antiretrovirals needed for PMTCT. Indeed, keeping track of mothers (especially HIV-positive mothers) who plan to delivery at home will be a challenge. Consequently, this will be a major a coordinating responsibility of community health workers who will be responsible for the gathering the necessary records (i.e. HIV-positive pregnant mothers) to pass on to the maternal mobile teams. Additionally, HIV counseling for mothers and their partners will be provided at no cost. Indeed, biomedical treatments are not the only thing needed for a successful HIV intervention. Social and emotional support are also crucial. Unfortunately it can sometimes prove difficult to persuade men to attend such services that are often regarded as â€Å"women’s clinics dealing with women’s issues† (1). Nevertheless, another vital activity will be to train and engage community health workers who will be paid to promote maternal education and social support to mothers. After all, the use of expert clients and other community-based volunteers helps reduce the stigma and discrimination of mothers living with HIV. It also helps improve the utilization of basic care services and adherence to Antiretroviral (ARV) Therapy. The term â€Å"expert clients† refers to people who are currently HIV/AIDs positive who serve as experienced role models for other PLHIV. Currently, expert clients work in almost every Ugandan ART site, engaging in various activities ranging from promoting health education to providing psychosocial support for PLHIV. Furthermore, mothers will be either followed up with an invitation to come to the health facility for specific interventions/services or visited by a team of health professionals (i.e. a maternal mobile team). Section 5: Our goals and objectives fit within the National Plan because they complement and scale-up an HIV infection prevention campaign to one of the most disadvantaged regions in the country, Karamoja. This 2013 campaign, called Elimination of Mother-to-Child-Transmission of HIV (eMTCT), is part of the Ugandan government’s large-scaled efforts to prevent new HIV infections. Furthermore, our goals and objectives further assist Uganda in their Ministry of Health 2010-2015 Scale Up Plan for PMTCT that aims to achieve an HIV-free generation of Ugandans by 2015 through the virtual elimination of MTCT of HIV, which utilizes a Sector-Wide Approach (1). Indeed, it is extremely critical to work with the public sector and not against the public sector. Our program is committed to working in public sector PMTCT health systems because â€Å"only governments can enshrine health as a human right and then implement programs to safeguard this right for its citizens on a national scale† (4). Section 6: a) We will involve Ugandan mothers by providing HIV counseling services for mothers and their partners. Social support is a crucial component of providing medical services. Indeed it has been shown that when â€Å"male partners are involved, both partners can get tested for HIV, know their status, and therefore improve the baby’s chances of a healthy survival† (1). Furthermore, counselors are better able to â€Å"emphasise the man’s responsibility for protecting the health of his partner and family† and can also advance the use of PMTCT services, â€Å"resulting in much higher rates of treatment uptake† (1). b) Community participation will be fostered by using community health workers to promote awareness, attendance, and adherence to PMTCT services. Specifically, community-based female volunteers who are â€Å"expert clients† (current HIV-positive mothers who serve as mentors and have experience with overcoming HIV-related stigma) will especially be invaluable. After all, community health workers can gain the trust of mothers who will thus be more likely to adhere to PMTCT services. c) This PMTCT campaign will help to improve the status of women in Uganda by empowering mothers to be active, confident, and assertive actors in the health of their children. Indeed, educating women is crucial to improving the health of infants. By increasing maternal education for mothers, indicators such as infant mortality will be reduced. d) Social equality is promoted by providing free antenatal care, HIV testing, and free antiretroviral treatment (WHO’s Option B); we are removing the financial barrier that would keep the poorest mothers from attaining maternal services. Indeed it is of the utmost importance to avoid punitive user fees† and other â€Å"cost-sharing devices that shift the burden of payment to those least able to pay† (4). As mentioned previously, charging user fees for services would exclude poorer populations. Not only will free treatment be provided, but financial support will be given to women who adhere to therapy. e) There will be an emphasis on education and expansion of programs nationwide to promote human resources development. We will train community health workers. These community health workers will pass on their training to mothers. These mothers will likewise be encouraged to share their acquired knowledge with friends, relatives, and other community members. In other words, creating a dynamic chain reaction of teaching will be a huge focus of this program. Moreover, we wish to spread the effectiveness of our PMTCT program from northern Uganda to other parts of the country. After all, â€Å"addressing maternal and child health comprehensively will require training more health workers; strengthening referral networks between communities, health centers, and hospitals; and ensuring adequate supplies at care centers- all elements of a robust health system† (4). Section 7: There may be potential opposition from the local context regarding the empowering of women our services inevitably (and justly) bring. According to the Foundation for Sustainable Development, â€Å"women face . . . discrimination, low social status, lack of economic self sufficiency, and greater risk of HIV/AIDS infection† (5). Because women typically have lower status than men in Uganda, some natives may potentially view this education and empowerment of women as a threat to their culture. The best way to address it will be to involve the mothers boyfriends, husbands, etc as much as possible in the lessons and counseling. Promoting equity is a crucial measure and indicator of a successful program. Another potential opposition to the plan will be the barrier of HIV-testing stigma that keeps mothers from getting HIV-testing. The best way to address this is to integrate HIV-testing as a standard part of antenatal care. Instead of asking women if they would like to â€Å"opt in† (receive HIV- testing), one would only ask them if they would like to â€Å"opt out† (not receive HIV-testing). In other words, if HIV-testing is set as the default option, women will be more comfortable with receiving it. And thus, overtime, HIV-testing will be normalized and become common practice, which will help remove the barrier of stigma. In brief, removing the â€Å"special status given to HIV testing helps to make it more acceptable† (1) Finally, any other existing NGOs in the area who are doing similar PMTC work may create conflict with our plan. There may be some â€Å"turf war† as different NGOs commonly have different agendas. The best way to address any NGO conflict is to do preliminary research to ensure we set up the PMTCT care services in areas that are not disrupting any â€Å"parallel programs†. References AIDS Education and Research Trust. Preventing PMTCT. AVERT. Web. 9 Mar. 2014. http://www.avert.org/preventing-mother-child-transmission-pmtct-practice.htm>. AIDS Education and Research Trust. WHO Guidelines. AVERT. Web. 9 Mar. 2014. http://www.avert.org/who-guidelines-pmtct-breastfeeding.htm>. Bannink-Mbazzi, Femke, MA. High PMTCT Program Uptake and Coverage of Mothers, Their Partners, and Babies in Northern Uganda: Achievements and Lessons Learned Over 10 Years of Implementation (2002–2011). Journal of Acquired Immune Deficiency Syndromes 62.5 (2013). JAIDS. Lippincott Williams Wilkins, Inc., 27 July 2012. Web. 09 Mar. 2014. http://journals.lww.com/jaids/Fulltext/2013/04150/High_PMTCT_Program_Uptake_and_Coverage_of_Mothers,.20.aspx>. Farmer, Paul. Reimagining Global Health: An Introduction. Berkeley: University of California, 2013. Print. Gender Equity Issues in Uganda. Gender Equity Issues in Uganda. Foundation for Sustainable Development. Web. 09 Mar. 2014. http://fsdinternational.org/country/uganda/weissues>.

Me :: essays research papers

I read the essay â€Å"Anorexia Nervosa† by Nancie Brosseau, it is a true story of her battle with anorexia and how looking just right pushed her too far. Body image is a growing epidemic in society among girls and even boys. Everywhere you go, I think the perception of looking a certain way and being a certain size is faced. Teens will push themselves as far as they possibly can until they look just right and even after they get there, they are so controlled by it all, that they can’t stop.   Ã‚  Ã‚  Ã‚  Ã‚  The story is about a fourteen-year-old girl who decides that she wants to lose weight. It starts off with her only wanting to lose about ten pounds. But when she realizes how good and freeing it was to lose the weight, she wants to lose more. She starts to lose large amounts of weight, and because of this her body starts to change dramatically. Brosseau describes what the eating disorder did to her body, how it changed everything physically and mentally about her body and her mind. It changed the appearance of her body from head to toe. The disorder made her so weak and brittle that her bones would break instantly when she did something. I think the most wrenching thing she described was when she could see her heart beating through her shirt.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  In the story Brosseau also describes about what the disorder did to her mind, and the games it played with her. Anorexia caused her to lie, sneak around, and become depressed. She would lie to her parents, teachers, doctors, and even herself. She would have to force herself to throw her food away and make up excuses on how she had already eaten. Brosseau would have to sneak around behind the backs of people she loved and hurt them, all because of what the disorder was doing to her. I think the worst effect the disorder caused was the how depressed it caused Brosseau to be. It brought her to such a low that she had no clue what she was doing to her body. The extent she was going to just to make herself look and feel a certain way. It pushed her to punish herself for being the size she was and made her beat herself up for it.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Anorexia is a serious disorder; I think everyone has their own views on what

Isolation in Wuthering Heights

Wuthering Heights, by Emily Bronte, is set in the detached Yorkshire moors during the early nineteenth century and depicts the lives of two contrasting families. Because Wuthering Heights was written during the Romanticism movement, many characteristics of the movement are reflected by the novel. The characters' reasons for becoming isolated are universal and can be connected to situations found in modern music. Bronte reveals universal aspects of the human condition by highlighting the manner in which the characters become isolated- either by their own choice or unintentionally.Catherine has made herself ill by refusing food and drink for days. Believing she is on the verge of death, Catherine becomes hysterical and remembers her childhood with Heathcliff. During this episode, Catherine reveals her true feelings about her marriage to Edgar and her longing to be a child again. â€Å"I had been wrenched from the Heights, and every early association†¦ at that time, had been conve rted at a stroke into Mrs. Linton†¦ : an exile, an outcast† (pg. 118). Catherine has unintentionally isolated herself from where she belongs and is miserable in the high-society culture of Thrushcross Grange.Although Catherine believed raising her social status and obtaining material objects would make her happy, it is not the case. Catherine does not fit in with the mannered and refined society at the Grange and realizes she truly belongs with Heathcliff. Catherine longs to be a child again because she had freedom in nature with Heathcliff, her true love. A similar situation occurs in A Billion Ernies' â€Å"Hermit Crab†. In this song, the anonymous speaker feels tortured and alone although they have all the material objects one could wish for. This is torture at its finest state/ My blankets are warm and there's too much on my plate/ †¦ but I think I'll sleep under the stars tonight/†¦ I feel content†¦ lying on a rock, sleeping in a tent/†¦ I' ve got everything I need right here/ I thought I had it all† (A Billion Ernies). Warm blankets, a plate of food and a glowing fireplace do not satisfy the speaker. The speaker feels isolated in her/his current situation and longs to be free. Having freedom in nature fulfills the speaker more than having materialistic wealth. The speaker in â€Å"Hermit Crab† and Catherine were isolated in their situations although they had material riches.Both realize where they truly fit in, where they could be free from isolation, and no longer believe material objects and riches lead to happiness Catherine Linton has recently given birth to a child and passed away. Shortly thereafter, Isabella unexpectedly arrives at the Grange flustered and upset. Isabella tells Nelly of a violent fight between Hindley and Heathcliff, which has caused her to run away. These evens cause Edgar Linton much grief and he to chooses to isolate himself from society. â€Å"He refrained from going anywhere where he was likely to see or hear of Heathcliff.Grief, and that together, transformed him into a complete hermit† (pg. 173). Edgar Linton experiences intense grief as a result of the death of Catherine Linton and the fleeing of Isabella and isolated himself at the Grange. These events cause Edgar to question where he belongs and his purpose in the world, which he contemplates while isolated. Similarly in â€Å"What Hurts the Most†, by Rascal Flats, the anonymous speaker is lamenting the loss of a loved one. The speaker's loved one passes away before he has a chance to say everything he wants to her, which is what hurts him the most. It's hard to deal with the pain of loosin' you everywhere I go†¦ / It's hard to force that smile when I see our old friends and I'm alone/ Still harder gettin' up, gettin' dressed† (Rascal Flats). The speaker finds it difficult to live without his loved one and see the friends of his loved one. Simply getting up in the morning is difficult for the speaker because he is now questioning the world. After the death of a significant person, facing society is difficult and sorrow causes isolation and confusion. Many of the universal, everlasting truths of the Romantic movement are still present in prose today.Even in today's society, people feel isolated when they do not belong in a place, no matter what the reasons. Worldly objects do not bring happiness and only a sense of belonging brings freedom from isolation and peace of mind. Also, even in modern times, the loss of someone close causes mixed emotions about life and a person's sense of belonging. The death of a loved one continues to cause such intense lamentation that a person may choose to isolate himself/herself from society. The human condition is timeless.

Creation of New Markets by Diversity

From the beginning of this world we have seen or to put it more correctly heard of God creation of this world. This demonstrates the immense power of imagination possessed by God. His imagination is unequal to anything we can think of and he has managed and maintained everything up to this day. We are all given a small amount of this God given creative power. Some of us just happened to never see pass our limitations and allow our imagination power to grow freely. Persons that have good imagination or creative ideas are needed in today†s business world of fast changing demands and supply. Business calls for managers and employees with quick minds that know how to solves problems quickly and their imagination are not limited. Being creative provides numerous benefits for companies and that the management level it should be replicated down to the levels of employees level. What precisely is creativity, one might ask? Basically it is that processes of generating new ideas. It does not matter what that idea might be once it is a bit different from what was their already it†s a creative idea. Sometimes creativity is confused with innovation, which is about planning and implementing ideas. By being creative with in companies and businesses the amount of benefits increases. Not being creative set back companies to the classic school of management, which does not produce much growth for cutting edge businesses that wish to excel. Creation of new markets by diversity is a benefit that creativity brings about. As it can be seen in 3M case on page 35 of the Management organization textbook. This small mining company 3M (Minnesota Mining and Manufacturing Company) was nearly bankrupt but due to the quick reaction by management things were quickly turned around from heading down hill. Seeing that thing were failing in the mining venture they made a key decision to turn from that and focus on the mine†s output- abrasive grit. This carried them off into focusing on sandpaper and grinding wheels. These areas were also somewhat difficult. Over time the company continued to experiment with a Varity of products ideas. Many of there ideas came from its employees and customers. In this we can see that they implemented more recent schools of management theories such as behavioral, system, and contingency. Management listened to its employees and customers. Which does not happen in the classical school. New ideas helped this saved this company but most importantly of all was that willingness to accept and implement these ideas by management. With creativity skills business are able to use or see new ways of satisfying their customers needs. Managers should know that the survival and profitability of their organization are directly linked to meeting or exceeding customers needs and expectations. They satisfy customers by guaranteeing that all individual efforts and their results posses guilty. This can be demonstrated in the automotive industry. From the early ages of this automotive industry it can be seen that different ideas in creative design have lead to some of the most successful automotive companies. Toyota by using new fuel-efficient technology produces cares that run longer distances with the same amount of fuel. This attracts customers because they can use the some amount of fuel and increase mileage of their travel. Hereby we see that the ultimate goal is achieved increased revenue by the creative power of new idea and innovation in technology. Increased revenue is usually the goal of many business companies and by implementing new ideas and new and more efficient way of carrying on business organizations can move forward. In the 21st century without managers and employees who do not think that they are creative need to really â€Å"check if they still want to have jobs†. As given in the hand out there are basically 3 saying which limit persons thinking they are 1. I†m not creative. 2. I don†t know how to be creative. 3. It†s not ok to e creative around there. We need to overcome these limits and release our minds from these mental blocks. The creative powers are instilled in each of us as children but because of lack of use or prohibition of use. Some of use grow up thinking so logical (lift side brain thinking) that we need to practice to be creative. The (right side brain thinking) the creative side need to be use along side the left side to create the most fantastic results. It is the managers position to instill and encourage creativity at all levels of management. First line or operating management level will have to be more creative than that top and middle management. This is because they are the supervisor team leaders. Who over see the work of non-management people. Organizations or businesses can do a wide Varity of thing to increase creativity. The simple structured techniques like brain storming and mind mapping are good places to start. Some other methods used to access creative potentials are storytelling, dance, mask work, visualization, poetry, painting, sculpting and metaphor. It is also important to note that some methods will work will with certain organizations and others will not. Creativity as seen is an essential core requirement to the survival in the business world. More and more person and organizations are realizing this and taping into this natural skill and reaping the benefits. Therefore as student†s teachers, workers and managers we should all encourage and promote these creative powers.

the knowledge of how to create an effective treatment package using all aspects of the Spa environment Essays

the knowledge of how to create an effective treatment package using all aspects of the Spa environment Essays the knowledge of how to create an effective treatment package using all aspects of the Spa environment Essay the knowledge of how to create an effective treatment package using all aspects of the Spa environment Essay Spa the Millennium buzzword for health, beauty and relaxation; it is hip in holiday speak and a mantra for the growing band of worshippers at the altar of self- preservation. Yet despite its current popularity in the lives of trendsetters, jet setters and health fanatics everywhere, the spa is not a new stop in the road to wellbeing. It is a concept as old as the hills it springs from, rewritten for the contemporary scene. (Benge 1999 p. 9) A destination Spa, providing guests with accommodation, dedicated in several days of pure pampering with a whole range of spa therapies, spa cuisine and fitness for the sole purpose of a healthier lifestyle (Spa Stay 2005 p. 1). Spas in Thailand are very popular in the 21st century with overseas clients coming to take time out from their hectic day to day lives. Between June 2001 and June 2002, 230 spa operators attracted a total of 3. 3 million customers, of which 2. 5 million or 79 percent were overseas clients (Japan Times 2006 p. 3). This illustrates that Thailand is a good environment to open a high quality destination spa for a range of clientele including honeymoons and holidays. Health tourism, meaning to travel to increase general health problems for example stress, has become very popular around the world, especially in Thailand due to the culture, food, lifestyle and change in nature (Vajirakachorn 2004 p. 1). 1997-1999 the Tourism Authority of Thailand (TAT) launched a new scheme to focus on foreign tourists, by promoting traditional health care including massage, herbs and authentic Thai food (Vajirakachorn 2004). This is why Thailand would be a good place to set up a traditional, authentic destination spa to attract clients with lifestyle problems, who want to be educated as well as pampered in the warm climate and exquisite surroundings. Clientele retreating to Thailand for a holiday or break from day to day life, will want to stay in a spa which has captured the traditional Thai culture, if not they would have spent less money and stayed within a destination spa within the UK. Therefore it is important to make sure that research has been carried out in all aspects of the spa, including which core therapies will be provided. Water is one of the most important core therapies in any spa around the world; Thailand has many natural hot springs for example Bor Khlueng, which have been said to relieve muscle aches and pains (Thailand. com 2008). As a result these springs should be taken advantage of for the use of relaxation and their therapeutic benefits along with other core therapies with in the spa industry (see Appendix 1). Such therapies that could be used within the water therapy are Watsu, Kneipp Baths, Hydrotherapy, Flotation Tank, Al Chi and Balneotherapy. One of the most common core therapies within any spa around the world is heat, this includes: Caldarium, Hamman Rasul Baths, and Shiro Dhara. Heat treatments will help to relax and calm the body and prepare the client for further touch treatments. Such touch therapies includes traditional Thai massage, along with Lanna Massage and Royal Thai massage (see appendix 2). Most Thai Spas will also include Swedish massage, Reflexology and Aromatherapy. A destination spa should also include the core therapies Relaxation and Exercise, as part of a destination spa the client has come purely for the spa experience and nothing else, so it is important to think about what the client will be doing when they are not in the spa. For example yoga, nutrition classes and relaxing gardens to walk through; this will help the client to relax as well as having an educational purpose. Within a warm climate such as Thailand it can become very hot so another type of core therapy which would be important in this destination is cold therapy, such treatments as ice fountains can help to cool down the skin and regulate normal body temperature (ISPA 1999). People need to understand that whatever is applied to the human body seeps through skin pores and into the bloodstream. According to Aubrey Hampton, founder of Aubrey Organics and author of The Take-Charge Beauty Book, people absorb 60 percent of whatever formulations they put on their skin. Montgomery (2004 p. 31) In todays society people are becoming more aware of the importance of using natural products. Therefore it is important when opening a new spa anywhere around the world to keep up with the new tends to become successful. For example Elemis has proven that the combination of natural active ingredients with cutting-edge technology has produced a high quality, yet natural product that actually works (Elemis 2008). This does not just include products used with in the destination spa for treatments; the use of many natural products can be used from source, in this case Thailand, for example cuisine and even the stone or wood which the spa could be made from. By doing so the spa will have an advantage compared too many others in Thailand. Clients would much rather come to a spa which is known for being natural and organic, more than a spa which uses chemicals and preservatives in their products and food. To maintain a professional spa concept it is essential to sustain an efficient team of staff to run the business. Without these people the spa would not be able to run successfully and would be worthless. To run a successful destination spa it is important to have employees of different positions within the spa which will work with total quality management skills. This means that each employee within the spa understands their position in the service and sticks to what they need to do. A spa manager will drive and lead the main operational aspects of the Spa, setting goals and targets for the rest of the team; they will have a good understanding of marketing and financial skills as well as being able communicate with other staff including other aspects of the spa, for example the cuisine and fitness team (ESPA 2008). The next position down from the manager is the director; this person will help the manager to run the spa and should have good customer skills as well as being driven to motivate the therapists. It is important to understand the various job roles within the destination spa due to the shear size, a head therapist should have experience working as a therapist within a spa or salon in the past, their job role will be to organise the therapists with treatments and sort out any minor problems within the day. One of the most important groups of people working in the spa is the therapist, without these the spa would not exist. They must be a team player and have the suitable qualifications for the job. A good knowledge of products must be attained for retail and an understanding of the core therapies they will be working with (ESPA 2008). All members of staff working within a destination spa should follow the code of ethics. Honesty, all customers that enter the spa must be told the truth about any treatments and not be lead into false expectation. The therapist must understand that the client may not feel comfortable with treatment so should show respect to build the clients confidence. People will pay a lot of money to visit a destination spa in Thailand so it is highly important that clients are never left waiting at any time and appearance must be kept to a high quality. Therapists will have to work long hours and are expected to work late nights and weekends so must sustain physical and mental stamina to keep up the quality of the treatments. As a spa manager duties must be made clear if the spa is quiet, for example cleaning and promoting the spa. To keep the spa professional conversation should be restricted and only about the client, as they have paid for your time. Rapport is very important, if the therapist feels uncomfortable about treating a client they do not have to do so; however this should be done tactfully and professionally (Turner et al. 2004 pp. -5). In conclusion, through thorough research, a destination spa within Thailand would be a profitable, successful business to manage with the correct knowledge and understanding of the culture and what is expected. To manage such a thriving industry it is important to make sure all aspects of the concept have been taken into consideration such as the core therapies along with the staff and training needed to be a success. It is essential to study the type clientele which would visit the spa and their needs and expectations of the whole experience, including fitness, nutrition and relaxation.

How to Write a Book in 2019 A Proven Guide From a Best Seller

How to Write a Book in 2019 A Proven Guide From a Best Seller How to Write a Book: Everything You Need to Know in 20 Steps So you want to write a book. Becoming an author can change your life- not to mention give you the ability to impact thousands, even millions, of people. However, writing a book is no cakewalk. As a 21-time New York Times bestselling author, I can tell you: It’s far easier to quit than to finish. When you run out of ideas, when your own message bores you, or when you become overwhelmed by the sheer scope of the task, you’re going to be tempted to give up. But what if you knew exactly: Where to start What each step entails How to overcome fear, procrastination, and writer’s block And how to keep from feeling overwhelmed? You can do this- and more quickly than you might think, because these days you have access to more writing tools than ever. The key is to follow a proven, straightforward, step-by-step plan. My goal here is to offer you that plan. I’ve used the techniques I outline below to write more than 190 books (including the Left Behind series) over the past 40 years. Yes, I realize averaging over four books per year is more than you may have thought humanly possible. But trust me- with a reliable blueprint, you can get unstuck and finish your book. This is my personal approach to how to write a book. I’m confident you’ll find something here that can change the game for you. So, let’s jump in. How to Write a Book From Start to Finish in 20 Steps Establish your writing space. Assemble your writing tools. Break the project into small pieces. Settle on your BIG idea. Construct your outline. Set a firm writing schedule. Establish a sacred deadline. Embrace procrastination (really!). Eliminate distractions. Conduct your research. Start calling yourself a writer. Think reader-first. Find your writing voice. Write a compelling opener. Fill your story with conflict and tension. Turn off your internal editor while writing the first draft. Persevere through The Marathon of the Middle. Write a resounding ending. Become a ferocious self-editor. Find a mentor. Want to download this 20-step guide so you can read it whenever you wish? Click here. Part One: Before You Begin You’ll never regret- in fact, you’ll thank yourself later- for investing the time necessary to prepare for such a monumental task. You wouldn’t set out to cut down a huge grove of trees with just an axe. You’d need a chain saw, perhaps more than one. Something to keep them sharp. Enough fuel to keep them running. You get the picture. Don’t shortcut this foundational part of the process. 1. Establish your writing space. To write your book, you don’t need a sanctuary. In fact, I started my career on my couch facing a typewriter perched on a plank of wood suspended by two kitchen chairs. What were you saying about your setup again?We do what we have to do. And those early days on that sagging couch were among the most productive of my career. Naturally, the nicer and more comfortable and private you can make your writing lair (I call mine my cave), the better. (If you dedicate a room solely to your writing, you can even write off a portion of your home mortgage, taxes, and insurance proportionate to that space.) Real writers can write anywhere. Some write in restaurants and coffee shops. My first fulltime job was at a newspaper where 40 of us clacked away on manual typewriters in one big room- no cubicles, no partitions, conversations hollered over the din, most of my colleagues smoking, teletype machines clattering. Cut your writing teeth in an environment like that, and anywhere else seems glorious. 2. Assemble your writing tools. In the newspaper business there was no time to handwrite our stuff and then type it for the layout guys. So I have always written at a keyboard. Most authors do, though some handwrite their first drafts and then keyboard them onto a computer or pay someone to do that. No publisher I know would even consider a typewritten manuscript, let alone one submitted in handwriting. The publishing industry runs on Microsoft Word, so you’ll need to submit Word document files. Whether you prefer a Mac or a PC, both will produce the kinds of files you need. And if you’re looking for a musclebound electronic organizing system, you can’t do better than Scrivener. It works well on both PCs and Macs, and it nicely interacts with Word files. Just remember, Scrivener has a steep learning curve, so familiarize yourself with it before you start writing. Scrivener users know that taking the time to learn the basics is well worth it. So, what else do you need? If you are one who handwrites your first drafts, don’t scrimp on paper, pencils, or erasers. Don’t shortchange yourself on a computer either. Even if someone else is keyboarding for you, you’ll need a computer for research and for communicating with potential agents, editors, publishers. Get the best computer you can afford, the latest, the one with the most capacity and speed. Try to imagine everything you’re going to need in addition to your desk or table, so you can equip yourself in advance and don’t have to keep interrupting your work to find things like: Staplers Paper clips Rulers Pencil holders Pencil sharpeners Note pads Printing paper Paperweight Tape dispensers Cork or bulletin boards Clocks Bookends Reference works Space heaters Fans Lamps Beverage mugs Napkins Tissues You name it Last, but most crucial, get the best, most ergonomic chair you can afford. If I were to start my career again with that typewriter on a plank, I would not sit on that couch. I’d grab another straight-backed kitchen chair or something similar and be proactive about my posture and maintaining a healthy spine. There’s nothing worse than trying to be creative and immerse yourself in writing while you’re in agony. The chair I work in today cost more than my first car! If you’ve never used some of the items I listed above and can’t imagine needing them, fine. But make a list of everything you know you’ll need so when the actual writing begins, you’re already equipped. As you grow as a writer and actually start making money at it, you can keep upgrading your writing space. Where I work now is light years from where I started. But the point is, I didn’t wait to start writing until I could have a great spot in which to do it. Part Two: How to Start Writing a Book 3. Break the project into small pieces. Writing a book feels like a colossal project, because it is! But your manuscript will be made up of many small parts. An old adage says that the way to eat an elephant is one bite at a time. Try to get your mind off your book as a 400-or-so-page monstrosity. It can’t be written all at once any more than that proverbial elephant could be eaten in a single sitting. See your book for what it is: a manuscript made up of sentences, paragraphs, pages. Those pages will begin to add up, and though after a week you may have barely accumulated double digits, a few months down the road you’ll be into your second hundred pages. So keep it simple. Start by distilling your big book idea from a page or so to a single sentence- your premise. The more specific that one-sentence premise, the more it will keep you focused while you’re writing. But let’s not get ahead of ourselves. Before you can turn your big idea into one sentence, which can then be expanded to an outline, you have to settle on exactly what that big idea is. 4. Settle on your BIG idea. To be book-worthy, your idea has to be killer. You need to write something about which you’re passionate, something that gets you up in the morning, draws you to the keyboard, and keeps you there. It should excite not only you, but also anyone you tell about it. I can’t overstate the importance of this. If you’ve tried and failed to finish your book before- maybe more than once- it could be that the basic premise was flawed. Maybe it was worth a blog post or an article but couldn’t carry an entire book. Think The Hunger Games, Harry Potter, or How to Win Friends and Influence People. The market is crowded, the competition fierce. There’s no more room for run-of-the-mill ideas. Your premise alone should make readers salivate. Go for the big concept book. How do you know you’ve got a winner? Does it have legs? In other words, does it stay in your mind, growing and developing every time you think of it? Run it past loved ones and others you trust. Does it raise eyebrows? Elicit Wows? Or does it result in awkward silences? The right concept simply works, and you’ll know it when you land on it. Most importantly, your idea must capture you in such a way that you’re compelled to write it. Otherwise you’ll lose interest halfway through and never finish. 5. Construct your outline. Want to download this 20-step guide so you can read it whenever you wish? Click here. Starting your writing without a clear vision of where you’re going will usually end in disaster. Even if you’re writing fiction and consider yourself a Pantser* as opposed to an Outliner, you need at least a basic structure. [*Those of us who write by the seat of our pants and, as Stephen King advises, put interesting characters in difficult situations and write to find out what happens] You don’t have to call it an outline if that offends your sensibilities. But fashion some sort of a directional document that provides structure and also serves as a safety net. If you get out on that Pantser highwire and lose your balance, you’ll thank me for advising you to have this in place. Now if you’re writing a nonfiction book, there’s no substitute for an outline. Potential agents or publishers require this in your proposal. They want to know where you’re going, and they want to know that you know. What do you want your reader to learn from your book, and how will you ensure they learn it? Fiction or nonfiction, if you commonly lose interest in your book somewhere in what I call the Marathon of the Middle, you likely didn’t start with enough exciting ideas. That’s why and outline (or a basic framework) is essential. Don’t even start writing until you’re confident your structure will hold up through the end. You may recognize this novel structure illustration. Did you know it holds up- with only slight adaptations- for nonfiction books too? It’s self-explanatory for novelists; they list their plot twists and developments and arrange them in an order that best serves to increase tension. What separates great nonfiction from mediocre? The same structure! Arrange your points and evidence in the same way so you’re setting your reader up for a huge payoff, and then make sure you deliver. If your nonfiction book is a memoir, an autobiography, or a biography, structure it like a novel and you can’t go wrong. But even if it’s a straightforward how-to book, stay as close to this structure as possible, and you’ll see your manuscript come alive. Make promises early, triggering your reader to anticipate fresh ideas, secrets, inside information, something major that will make him thrilled with the finished product. While you may not have as much action or dialogueor character development as your novelist counterpart, your crises and tension can come from showing where people have failed before and how you’re going to ensure your reader will succeed. You can even make the how-to project look impossible until you pay off that setup with your unique solution. Keep your outline to a single page for now. But make sure every major point is represented, so you’ll always know where you’re going. And don’t worry if you’ve forgotten the basics of classic outlining or have never felt comfortable with the concept. Your outline must serve you. If that means Roman numerals and capital and lowercase letters and then Arabic numerals, you can certainly fashion it that way. But if you just want a list of sentences that synopsize your idea, that’s fine too. Simply start with your working title, then your premise, then- for fiction, list all the major scenes that fit into the rough structure above. For nonfiction, try to come up with chapter titles and a sentence or two of what each chapter will cover. Once you have your one-page outline, remember it is a fluid document meant to serve you and your book. Expand it, change it, play with it as you see fit- even during the writing process. 6.Set a firm writing schedule. Ideally, you want to schedule at least six hours per week to write. That may consist of three sessions of two hours each, two sessions of three hours, or six one-hour sessions- whatever works for you. I recommend a regular pattern (same times, same days) that can most easily become a habit. But if that’s impossible, just make sure you carve out at least six hours so you can see real progress. Having trouble finding the time to write a book? News flash- you won’t find the time. You have to make it. I used the phrase carve out above for a reason. That’s what it takes. Something in your calendar will likely have to be sacrificed in the interest of writing time. Make sure it’s not your family- they should always be your top priority. Never sacrifice your family on the altar of your writing career. But beyond that, the truth is that we all find time for what we really want to do. Many writers insist they have no time to write, but they always seem to catch the latest Netflix original series, or go to the next big Hollywood feature. They enjoy concerts, parties, ball games, whatever. How important is it to you to finally write your book? What will you cut from your calendar each week to ensure you give it the time it deserves? A favorite TV show? An hour of sleep per night? (Be careful with this one; rest is crucial to a writer.) A movie? A concert? A party? Successful writers make time to write. When writing becomes a habit, you’ll be on your way. 7. Establish a sacred deadline. Without deadlines, I rarely get anything done. I need that motivation. Admittedly, my deadlines are now established in my contracts from publishers. If you’re writing your first book, you probably don’t have a contract yet. To ensure you finish your book, set your own deadline- then consider it sacred. Tell your spouse or loved one or trusted friend. Ask that they hold you accountable. Now determine- and enter in your calendar- the number of pages you need to produce per writing session to meet your deadline. If it proves unrealistic, change the deadline now. If you have no idea how many pages or words you typically produce per session, you may have to experiment before you finalize those figures. Say you want to finish a 400-page manuscript by this time next year. Divide 400 by 50 weeks (accounting for two off-weeks), and you get eight pages per week. Divide that by your typical number of writing sessions per week and you’ll know how many pages you should finish per session. Now is the time to adjust these numbers,while setting your deadline and determining your pages per session. Maybe you’d rather schedule four off weeks over the next year. Or you know your book will be unusually long. Change the numbers to make it realistic and doable, and then lock it in. Remember, your deadline is sacred. 8. Embrace procrastination (really!). You read that right. Don’t fight it; embrace it. You wouldn’t guess it from my 190+ published books, but I’m the king of procrastinators. Surprised? Don’t be. So many authors are procrastinators that I’ve come to wonder if it’s a prerequisite. The secret is to accept it and, in fact, schedule it. I quit fretting and losing sleep over procrastinating when I realized it was inevitable and predictable, and also that it was productive. Sound like rationalization? Maybe it was at first. But I learned that while I’m putting off the writing, my subconscious is working on my book. It’s a part of the process. When you do start writing again, you’ll enjoy the surprises your subconscious reveals to you. So, knowing procrastination is coming, book it on your calendar. Take it into account when you’re determining your page quotas. If you have to go back in and increase the number of pages you need to produce per session, do that (I still do it all the time). But- and here’s the key- you must never let things get to where that number of pages per day exceeds your capacity. It’s one thing to ratchet up your output from two pages per session to three. But if you let it get out of hand, you’ve violated the sacredness of your deadline. How can I procrastinate and still meet more than 190 deadlines? Because I keep the deadlines sacred. 9. Eliminate distractions to stay focused. Are you as easily distracted as I am? Have you found yourself writing a sentence and then checking your email? Writing another and checking Facebook? Getting caught up in the come-ons for pictures of the 10 Sea Monsters You Wouldn’t Believe Actually Exist? Then you just have to check out that precious video from a talk show where the dad surprises the family by returning from the war. That leads to more and more of the same. Once I’m in, my writing is forgotten, and all of a sudden the day has gotten away from me. The answer to these insidious timewasters? Look into these apps that allow you to block your email, social media, browsers, game apps, whatever you wish during the hours you want to write. Some carry a modest fee, others are free. Freedom app. FocusWriter StayFocusd WriteRoom 10. Conduct your research. Yes, research is a vital part of the process, whether you’re writing fiction or nonfiction. Fiction means more than just making up a story. Your details and logic and technical and historical details must be right for your novel to be believable. And for nonfiction, even if you’re writing about a subject in which you’re an expert- as I’m doing here- you’ll be surprised how ensuring you get all the facts right will polish your finished product. In fact, you’d be surprised at how many times I’ve researched a fact or two while writing this blog post alone. The last thing you want is even a small mistake due to your lack of proper research. Regardless the detail, trust me, you’ll hear from readers about it. Your credibility as an author and an expert hinges on creating trust with your reader. That dissolves in a hurry if you commit an error. My favorite research resources are: World Almanacs: These alone list almost everything you need for accurate prose: facts, data, government information, and more. For my novels, I often use these to come up with ethnically accurate character names. TheMerriam-Webster Thesaurus: The online version is great, because it’s lightning fast. You couldn’t turn the pages of a hard copy as quickly as you can get where you want to onscreen. One caution: Never let it be obvious you’ve consulted a thesaurus. You’re not looking for the exotic word that jumps off the page. You’re looking for that common word that’s on the tip of your tongue. WorldAtlas.com: Here you’ll find nearly limitless information about any continent, country, region, city, town, or village. Names, monetary units, weather patterns, tourism info, and even facts you wouldn’t have thought to search for. I get ideas when I’m digging here, for both my novels and my nonfiction books. 11. Start calling yourself a writer. Want to download this 20-step guide so you can read it whenever you wish? Click here. Your inner voice may tell you, â€Å"You’re no writer and you never will be. What do you think you’re doing, trying to write a book? That may be why you’ve stalled at writing your book in the past. But if you’re working at writing, studying writing, practicing writing, that makes you a writer. Don’t wait till you reach some artificial level of accomplishment before calling yourself a writer. A cop in uniform and on duty is a cop whether he’s actively enforced the law yet or not. A carpenter is a carpenter whether he’s ever built a house. Self-identify as a writer now and you’ll silence that inner critic- who, of course, is really you. Talk back to yourself if you must. It may sound silly, but acknowledging yourself as a writer can give you the confidence to keep going and finish your book. Are you a writer? Say so. Part Three: The Writing Itself 12. Think reader-first. This is so important that that you should write it on a sticky note and affix it to your monitor so you’re reminded of it every time you write. Every decision you make about your manuscript must be run through this filter. Not you-first, not book-first, not editor-, agent-, or publisher-first. Certainly not your inner circle- or critics-first. Reader-first, last, and always. If every decision is based on the idea of reader-first, all those others benefit anyway. When fans tell me they were moved by one of my books, I think back to this adage and am grateful I maintained that posture during the writing. Does a scene bore you? If you’re thinking reader-first, it gets overhauled or deleted. Where to go, what to say, what to write next? Decide based on the reader as your priority. Whatever your gut tells you your reader would prefer, that’s your answer. Whatever will intrigue him, move him, keep him reading, those are your marching orders. So, naturally, you need to know your reader. Rough age? General interests? Loves? Hates? Attention span? When in doubt, look in the mirror. The surest way to please your reader is to please yourself. Write what you would want to read and trust there is a broad readership out there that agrees. 13. Find your writing voice. Discovering your voice is nowhere near as complicated as some make it out to be. You can find yours by answering these quick questions: What’s the coolest thing that ever happened to you? Who’s the most important person you told about it? What did you sound like when you did? That’s your writing voice. It should read the way you sound at your most engaged. That’s all there is to it. If you write fiction and the narrator of your book isn’t you, go through the three-question exercise on the narrator’s behalf- and you’ll quickly master the voice. Here’s a blog I posted that’ll walk you through the process. 14. Write a compelling opener. If you’re stuck because of the pressure of crafting the perfect opening line, you’re not alone. And neither is your angst misplaced. This is not something you should put off and come back to once you’ve started on the rest of the first chapter. Oh, it can still change if the story dictates that. But settling on a good one will really get you off and running. It’s unlikely you’ll write a more important sentence than your first one, whether you’re writing fiction or nonfiction. Make sure you’re thrilled with it and then watch how your confidence- and momentum- soars. Most great first lines fall into one of these categories: Surprising Fiction: â€Å"It was a bright cold day in April, and the clocks were striking thirteen.† - George Orwell, Nineteen Eighty-Four Nonfiction: â€Å"By the time Eustace Conway was seven years old, he could throw a knife accurately enough to nail a chipmunk to a tree.† - Elizabeth Gilbert, The Last American Man Dramatic Statement Fiction: â€Å"They shoot the white girl first.† - Toni Morrison, Paradise Nonfiction: â€Å"I was five years old the first time I ever set foot in prison.† - Jimmy Santiago Baca, A Place to Stand Philosophical Fiction: â€Å"Happy families are all alike; every unhappy family is unhappy in its own way.† - Leo Tolstoy, Anna Karenina Nonfiction: â€Å"It’s not about you.† - Rick Warren, The Purpose Driven Life Poetic Fiction: â€Å"When I finally caught up with Abraham Trahearne, he was drinking beer with an alcoholic bulldog named Fireball Roberts in a ramshackle joint just outside of Sonoma, California, drinking the heart right out of a fine spring afternoon. - James Crumley, The Last Good Kiss Nonfiction: â€Å"The village of Holcomb stands on the high wheat plains of western Kansas, a lonesome area that other Kansans call ‘out there.’† - Truman Capote, In Cold Blood Great opening lines from other classics may give you ideas for yours. Heres a list of famous openers. 15. Fill your story with conflict and tension. Your reader craves conflict, and yes, this applies to nonfiction readers as well. In a novel, if everything is going well and everyone is agreeing, your reader will soon lose interest and find something else to do- like watch paint dry. Are two of your characters talking at the dinner table? Have one say something that makes the other storm out. Some deep-seeded rift in their relationship has surfaced. Is it just a misunderstanding that has snowballed into an injustice? Thrust people into conflict with each other. That’ll keep your reader’s attention. Certain nonfiction genres won’t lend themselves to that kind of conflict, of course, but you can still inject tension by setting up your reader for a payoff in later chapters. Check out some of the current bestselling nonfiction works to see how writers accomplish this. Somehow they keep you turning those pages, even in a simple how-to title. Tension is the secret sauce that will propel your reader through to the end. And sometimes that’s as simple as implying something to come. 16. Turn off your internal editor while writing the first draft. Many of us are perfectionists and find it hard to get a first draft written- fiction or nonfiction- without feeling compelled to make every sentence exactly the way we want it. That voice in your head that questions every word, every phrase, every sentence, and makes you worry you’re being redundant or have allowed cliches to creep in- well, that’s just your editor alter ego. He or she needs to be told to shut up. This is not easy. Deep as I am into a long career, I still have to remind myself of this every writing day. I cannot be both creator and editor at the same time. That slows me to a crawl, and my first draft of even one brief chapter could take days. Our job when writing that first draft is to get down the story or the message or the teaching- depending on your genre. It helps me to view that rough draft as a slab of meat I will carve tomorrow. I can’t both produce that hunk and trim it at the same time. A cliche, a redundancy, a hackneyed phrase comes tumbling out of my keyboard, and I start wondering whether I’ve forgotten to engage the reader’s senses or aimed for his emotions. That’s when I have to chastise myself and say, â€Å"No! Don’t worry about that now! First thing tomorrow you get to tear this thing up and put it back together again to your heart’s content!† Imagine yourself wearing different hats for different tasks, if that helps- whatever works to keep you rolling on that rough draft. You don’t need to show it to your worst enemy or even your dearest love. This chore is about creating. Don’t let anything slow you down. Some like to write their entire first draft before attacking the revision. As I say, whatever works. Doing it that way would make me worry I’ve missed something major early that will cause a complete rewrite when I discover it months later. I alternate creating and revising. The first thing I do every morning is a heavy edit and rewrite of whatever I wrote the day before. If that’s ten pages, so be it. I put my perfectionist hat on and grab my paring knife and trim that slab of meat until I’m happy with every word. Then I switch hats, tell Perfectionist Me to take the rest of the day off, and I start producing rough pages again. So, for me, when I’ve finished the entire first draft, it’s actually a second draft because I have already revised and polished it in chunks every day. THEN I go back through the entire manuscript one more time, scouring it for anything I missed or omitted, being sure to engage the reader’s senses and heart, and making sure the whole thing holds together. I do not submit anything I’m not entirely thrilled with. I know there’s still an editing process it will will go through at the publisher, but my goal is to make my manuscript the absolute best I can before they see it. Compartmentalize your writing vs. your revising and you’ll find that frees you to create much more quickly. 17. Persevere through The Marathon of the Middle. Most who fail at writing a book tell me they give up somewhere in what I like to call The Marathon of the Middle. That’s a particularly rough stretch for novelists who have a great concept, a stunning opener, and they can’t wait to get to the dramatic ending. But they bail when they realize they don’t have enough cool stuff to fill the middle. They start padding, trying to add scenes just for the sake of bulk, but they’re soon bored and know readers will be too. This actually happens to nonfiction writers too. The solution there is in the outlining stage, being sure your middle points and chapters are every bit as valuable and magnetic as the first and last. If you strategize the progression of your points or steps in a process- depending on nonfiction genre- you should be able to eliminate the strain in the middle chapters. For novelists, know that every book becomes a challenge a few chapters in. The shine wears off, keeping the pace and tension gets harder, and it’s easy to run out of steam. But that’s not the time to quit. Force yourself back to your structure, come up with a subplot if necessary, but do whatever you need to so your reader stays engaged. Fiction writer or nonfiction author, The Marathon of the Middle is when you must remember why you started this journey in the first place. It isn’t just that you want to be an author. You have something to say. You want to reach the masses with your message. Yes, it’s hard. It still is for me- every time. But don’t panic or do anything rash, like surrendering. Embrace the challenge of the middle as part of the process. If it were easy, anyone could do it. 18. Write a resounding ending. Want to download this 20-step guide so you can read it whenever you wish? Click here. This is just as important for your nonfiction book as your novel. It may not be as dramatic or emotional, but it could be- especially if you’re writing a memoir. But even a how-to or self-help book needs to close with a resounding thud, the way a Broadway theater curtain meets the floor. How do you ensure your ending doesn’t fizzle? Don’t rush it. Give readers the payoff they’ve been promised. They’ve invested in you and your book the whole way. Take the time to make it satisfying. Never settle for close enough just because you’re eager to be finished. Wait till you’re thrilled with every word, and keep revising until you are. If it’s unpredictable, it had better be fair and logical so your reader doesn’t feel cheated. You want him to be delighted with the surprise, not tricked. If you have multiple ideas for how your book should end, go for the heart rather than the head, even in nonfiction. Readers most remember what moves them. Part Four: All Writing Is Rewriting 19. Become a ferocious self-editor. Agents and editors can tell within the first two pages whether your manuscript is worthy of further consideration. That sounds unfair, and maybe it is. But it’s also reality, so we writers need to face it. How can they often decide that quickly on something you’ve devoted months, maybe years, to? Because they can almost immediately envision how much editing would be required to make those first couple of pages publishable. If they decide the investment wouldn’t make economic sense for a 300-400-page manuscript, end of story. Your best bet to keep an agent or editor reading your manuscript? You must become a ferocious self-editor. That means: Omit needless words Choose the simple word over one that requires a dictionary Avoid subtle redundancies, like â€Å"He thought in his mind†¦Ã¢â‚¬  (Where else would someone think?) Avoid hedging verbs like almost frowned, sort of jumped, etc. Generally remove the word that- use it only when absolutely necessary for clarity Give the reader credit and resist the urge to explain, as in, â€Å"She walked through the open door.† (Did we need to be told it was open?) Avoid too much stage direction (what every character is doing with every limb and digit) Avoid excessive adjectives Show, don’t tell And many more For my full list and how to use them, click here. (It’s free.) When do you know you’re finished revising? When you’ve gone from making your writing better to merely making it different. That’s not always easy to determine, but it’s what makes you an author. And Finally, the Quickest Way to Succeed 20. Find a mentor. Get help from someone who’s been where you want to be. Imagine engaging a mentor who can help you sidestep all the amateur pitfalls and shave years of painful trial-and-error off your learning curve. Just make sure it’s someone who really knows the writing and publishing world. Many masquerade as mentors and coaches but have never really succeeded themselves. Look for someone widely-published who knows how to work with agents, editors, and publishers. There are many helpful mentors online. I teach writers through this free site, as well as in my members-only Writers Guild. Want to save this definitive guide to read later?Click here or below to download a handy PDF version: Struggling with knowing how to write a book? Tell me in the comments and feel free to ask questions.

7 Patterns of Sentence Structure

7 Patterns of Sentence Structure 7 Patterns of Sentence Structure 7 Patterns of Sentence Structure By Mark Nichol Sentence structure can be categorized into seven patterns: one simple, three compound, two complex, and one compound-complex. Here are examples of each pattern with accompanying formulas, all to help you think of how to craft sentences in a greater variety of syntax: 1. Simple sentence (independent clause): â€Å"I went for a walk.† (An independent clause is set of words that includes a subject and a predicate. It can be a sentence or part of one. A dependent, or subordinate, clause is one that cannot stand on its own but provides additional information to supplement an independent clause.) 2. Compound sentence, IC+CC+IC (independent clause plus coordinating conjunction plus independent clause): â€Å"I went for a walk, and I was soothed by the gentle night air.† (Coordinating conjunctions are words that link one independent clause to another to form a compound sentence. These words can be recalled with the mnemonic FANBOYS and include for, and, nor, but, or, yet, and so.) 3. Compound sentence, IC+S+IC (independent clause plus semicolon plus independent clause): â€Å"I went for a walk; I was soothed by the gentle night air.† 4. Compound sentence, IC+AC+IC (independent clause plus adverbial conjunction plus independent clause): â€Å"I went for a walk; consequently, I was soothed by the gentle night air.† (Adverbial conjunctions are adverbs that serve, when following a semicolon, to link independent clauses. They include consequently, however, moreover, nevertheless, therefore, and thus.) 5. Complex sentence, DM+C+IC (dependent marker plus clause plus independent clause): â€Å"Because I hoped to be soothed by the gentle night air, I went for a walk.† (Dependent markers are words that provide a relative context for a subordinate clause. They include after, although, as, â€Å"as if,† because, before, if, since, though, until, when, where, whether, and while.) 6. Complex sentence, RP+C (relative pronoun plus clause): â€Å"Whatever doubts I had about taking a walk dissipated when I was soothed by the gentle night air.† (Relative pronouns are pronouns that relate a subordinate clause to the noun it modifies. They include who, whom, whose, whoever, whosoever, whomever, which, what, whatever, and sometimes that.) 7. Compound-complex sentence, DC+IC+CC+IC (dependent clause plus independent clause plus coordinating conjunction plus independent clause): â€Å"As I headed out for a walk, my doubts about doing so dissipated, and I was soothed by the gentle night air.† There are, of course, many variations to these patterns; even a simple sentence, for instance, can begin with the object in the example converted to the subject of another simple sentence: â€Å"A walk was my next order of business.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:12 Signs and Symbols You Should Know40 Synonyms for â€Å"Different†20 Classic Novels You Can Read in One Sitting

APPLYING ECONOMIC PRINCIPLES TO EDUCATION Essay Example | Topics and Well Written Essays - 250 words

APPLYING ECONOMIC PRINCIPLES TO EDUCATION - Essay Example This principle amounts to greater competition in the market place. To effectively compete with each other, organizations will be forced to improve the quality of the products or services that they offer in order to give better value to their customers. This will also be advantageous to the consumers because some companies tend to lower their prices to increase their market share. In a free market economy, people â€Å"vote† through their purchases of goods and services. Those getting the most â€Å"votes† are the ones that offer the best value for the people’s money. With support coming from the consumers, these firms have the dollar power to further improve on the quality of their products and services. Those firms who fail to attract enough customers/buyers are those who do not provide a good value. If they do not shape up, these organizations will eventually go by the wayside. 2. Are there other public functions that might benefit from more competition, includ ing competition from private firms? Yes, there are other public functions that might benefit from more competition, including competition from private firms. These organizations would include those in the area of health care (hospitals, day-care facilities & retirement homes), low-cost housing, transportation, telecommunications, and infrastructure.

Billys Method of Accomplishing His Goals in the Movie Money Ball Essay

Billys Method of Accomplishing His Goals in the Movie Money Ball - Essay Example This paper illustrates that organizational behavior is important in fostering and maintaining cordial organizational relationships. It helps in improving relations between management and the employees. Furthermore, it is important in helping the leader of the organization understand what motivates his or her employees to work in certain ways. Understanding the basis of motivation leads to the management getting things done easily and through delegation of duties. Also, the understanding organizational behavior is imperative in the sense that it helps in understanding organizational life. The different people and workers who encompass the important organization. It helps in understanding them and how they relate to the organization to ensure peaceful and meaningful coexistence. Billy uses a method that is unique in the accomplishment of his intended goals and the goals of his baseball team. This method recognizes that his team does not have the financial muscle and might to compete wi th the big financially well-off teams. Despite that fact, Billy uses a new method to study players who have been overlooked and unappreciated due to varying degrees of problems among others. The inability of the Billy’s Oakland Athletics team to acquire talent through their financial might forces him down through using other methods in acquiring the necessary talents. Billy uses a new method based on statistical analysis of players. The method was new and unheard of in the Baseball game which was started by the man Billy recruited from a meeting. The research and analytics based method helped the team to identify undervalued players from the competitive major league baseball talent pool.

Coordination in Supply Chain Management Term Paper

Coordination in Supply Chain Management - Term Paper Example The resource sharing in the operational level can be regarded as the communication process carried out during the collection of operational resources, point-of-sale data etc. The planning level coordination can be the one carried out among the managers while developing plans for production and inventory development. Resource sharing at the strategic level can be during the formulation of the strategic plans, resource investment in the sector of Research and Development and forming strategic alliances.Decision Style:  There can be two major styles for the decision making. The two styles can be centralized and decentralized styles.   For a centralized style of decision making, a single firm has the control over the decisions to be taken during the Supply Chain Coordination Process while in a decentralized style; all the firms have to take their decisions independently and to enforce them.Level of Control:  When it comes to the level of control, there can be a High level of contro l and a Low level of control.  The high level of control is one where there is a strict and accurate level of control and monitoring; the firms outline and develop strict routine and rules to be followed along with control systems which can observe other firms' performance. Risk/Reward Sharing:  The risk/reward sharing determines the distinctiveness of the motivation and incentive plans. There can be two types of the risk/reward sharing methods.

Assignment2 Coursework Example | Topics and Well Written Essays - 500 words

Assignment2 - Coursework Example The customer noticed that there was a problem with his skin and he starts making a research about the perfect cure for that by searching online, consulting a doctor, or asking a group of friend. After that, the customer can make a decision about what he wants. Next is the actual purchase of the facial product and finally, a post-purchase evaluation. When the customer was asked why she bought the facial mask she replied, â€Å"For treatment.† When asked why the mask is important to her, she says the product will treat black head and even tone making her to have a better skin and appearance. By having a better skin and appearance, she replied that she would be beautiful, healthy, and bright. Therefore, we know something about the features of the facial mask and her perception of the benefit which she has gained by that product’s feature (good health, beauty, and brightness). On the other hand, when asked â€Å"How do you feel when you are using the mask?† she repli es â€Å"Relax and calm.† In this case, it can conclude that the benefit of using the facial mask for treatment is crucial to this customer since it results in the valued end state of self-esteem. In this regard, the customer responded that the benefit of using the facial mask was self-esteem (relaxed and calm) as well as for beauty, brightness, and good health. The process of establishing links between features, benefits, and valued end states is termed as a laddering interview. It involves asking a customer repeatedly to identify the reason why something is important to her. As cited by Kuester (2012), a brand delivers the benefits which the customer truly desires. Branding also assists the customers to remember the product. The customer bought a facial mask of the Clearance brand not because of the product’s attributes but because of those attributes, combined with the brand’s image and many other intangible and tangible factors that created an attractive whole. In the same way,

Airline Competition Essay Example | Topics and Well Written Essays - 250 words

Airline Competition - Essay Example search on Priceline.com for flights from Atlanta, Georgia to New York City showed a difference in prices of $3 between international carriers Delta Air Lines and American Airlines and $27 between American Airlines and United Airlines. (Priceline) However, Air Tran Airways which only makes flights within North, Central and South America was selling the same flight for $10 cheaper than Delta Air Lines, already the one with the lowest air fare among the three international airline companies. Strategy also means providing more benefits than the competitor. In the same example, Air Tran Airways had 3 morning flights, 3 afternoon flights and 2 evening flights to choose from. On the other hand, Delta Air Lines only had 2, 2 and 1, respectively, while United Airlines, which offered the most expensive price, only had 2, 1 and 1. Finally, strategy means mergers such as that between Delta Air Lines and Northwest Air Lines in 2008. (Mouawad) By combining their businesses, the public is given the opportunity to experience the services they like from the two airlines. Meanwhile, the new company receives the loyalty and business of two groups of consumers and possibly another group which sees the combination of two trusted names in the industry as resulting to a better flying

Evaluate systems architecture Essay Example | Topics and Well Written Essays - 1000 words

Evaluate systems architecture - Essay Example The kind of memory used on CPUs has to be fast speed and is limited in size. These are the registers. Below is the Von Neumann architecture on which all other architectures are based; Traditionally, CPUs did not have many registers and comprised numerous memory addressing techniques. However, after intensive research, it was found that these features made the computers less efficient. Major issues included rare use of specialized instructions, increased the frequency of memory access due to few general-purpose registers. This feature also reduced the amount of addressable memory space for computers. The time required for instruction execution was also unnecessarily lengthened by lack of registers. An example of such processors is the intel x86 processor. These came up as a solution to increase the efficiency of computers. They use a technique called parallelism, which has the effect of increasing the overall speed of execution of computers. Through data dependency where the output of one operation is the input of the next, concurrency can be achieved. CPUs using VLIW architecture have 64 general purpose registers at their disposal. Their instruction words are 128 bits long which is then divided into 4 atoms each 32 bits long. Below is a graphical depiction of VLIW architecture. Intel was the originator of the EPIC architecture and used it on their IA-64 processor. It clusters instructions before execution. Its instruction word size is 41 bits with 256 registers. The clusters are 128 bits wide. Execution of instructions occurs in cycles. Instructions and data are stored in the computer’s hard disk. For execution, they are loaded in main memory from where the CPU can reference them. The fetch execute cycle then begins. The CPU speed is much faster than memory. The time it takes to fetch an instruction from main memory into the CPU is enough for execution of an instruction. Therefore, CPUs are equipped with an onboard fast memory chip called

Airline Competition Essay Example | Topics and Well Written Essays - 250 words

Airline Competition - Essay Example search on Priceline.com for flights from Atlanta, Georgia to New York City showed a difference in prices of $3 between international carriers Delta Air Lines and American Airlines and $27 between American Airlines and United Airlines. (Priceline) However, Air Tran Airways which only makes flights within North, Central and South America was selling the same flight for $10 cheaper than Delta Air Lines, already the one with the lowest air fare among the three international airline companies. Strategy also means providing more benefits than the competitor. In the same example, Air Tran Airways had 3 morning flights, 3 afternoon flights and 2 evening flights to choose from. On the other hand, Delta Air Lines only had 2, 2 and 1, respectively, while United Airlines, which offered the most expensive price, only had 2, 1 and 1. Finally, strategy means mergers such as that between Delta Air Lines and Northwest Air Lines in 2008. (Mouawad) By combining their businesses, the public is given the opportunity to experience the services they like from the two airlines. Meanwhile, the new company receives the loyalty and business of two groups of consumers and possibly another group which sees the combination of two trusted names in the industry as resulting to a better flying

Educational relevance of Vygotsky's theory Essay

Educational relevance of Vygotsky's theory - Essay Example The main idea in Vygotskys theory is his principle that biological and cultural development does not take place in isolation. Vygotsky held that development is a procedure that has to be examined, instead of a product to be attained (Social Development Theory, No date). This theory acknowledged that individuals learn through social interactions and their culture. They gain knowledge through dialogues in which individuals socially interact and communicate with others to discover the cultural values of the society. Vygotsky also believed that human activities take place in cultural settings and cannot be understood separately from these settings (Woolfolk, 2004). The second belief in Vygotsky’s perspective is that all superior mental functions begin in social activity, that is, the real formation of relations among humans. Development entails mental processes initially on the social level, among individuals, and after that on the individual basis, within the child. Thus, through these social interactions, an individual moves in the direction of more individualized thought process. The co-constructed progression consists of individuals interacting through common activities, typically to resolve a problem. When the child gets assistance through this process, he or she may be able to use enhanced strategies in the future, should a similar difficulty occur. The co-constructed dialogues directs to internalization, which then results in independent though process (Social Development Theory, No date). The development of language is considered to be the chief aspect of Vygotskys sociocultural theory. The language of a certain group of people signifies their cultural beliefs and value system. This suggests that children learn language in a similar fashion as learning of cognitive skills. Vygotsky affirms that individuals might have fabricated prejudices, regulations, and restrictions about language that limit the amount of possibilities

Objectives For An E Business Strategy

Objectives For An E Business Strategy Investigation, critical analysis and formulation of e-business strategy for Under Study who manufacture, maintain, service and support scientific machinery and accessories.   (Jump to) Task A To generate research and formulate an e-business strategy for the company by means of applying five analytical tools in strategic management. Task B Discuss the challenges of adoption of e-business and evaluate the critical success factors for e-business in relation to the company Task C Critically review the process analysis in relation to operations with a view to improving performance. Executive Summary (Synopsis) The aim of the project is to investigate the current state of the company with a view to investment. The intention is to identify and set objectives for an e-business strategy. The company under study has a workforce with over 150 years of experience in manufacturing, maintaining, service and support of scientific machinery and accessories. It is part of a larger group of five privately owned companies. The company aspires to expand its operations into new countries and produce innovative products with exceptional quality however it currently operates with dated and obsolete equipment with no long term business to business agreements, minimal profit margins and no e-business strategy. The report will review a process analysis of the company in relation to expanding its operations into a new country with a view to improving performance. The first part of this report applies five analytical tools in strategic management concluding with an evaluation of a proposed approach. The second part of this report details the challenges of e-business adoption ending with an evaluation of the critical success factors. The third part of this report is a critical review of the process analysis. Task A The objective of this task is to formulate a suitable E-business strategy for the company. Competition has always been central to the agenda of companies. Strategic planning has now become widely accepted as the important task of charting a long term direction for a company. Strategies offer a frame work for understanding position and the underlying forces of competition (M Porter). Reviewing Information Systems (IS) and Information Technology (IT) are used in business to add value and achieve objectives (McKay and Marshall, 2004). Identifying internal and external forces is essential to understanding and defining strategic goals and objectives. The rate of change in both internal and external environments of manufacturing firms is increasing, which necessitates that increased attention be paid to strategic planning and strategy formulation. The approach for this task will mirror that suggested by McKay and Marshal who recommended that internal and external analysis can create an e-v ision. An appropriate devised e-business strategy can then be proposed. McFarlans Strategic Grid In 1993 McFarlan and McKenney provided a strategic grid to examine the strategic role of information technology. The tool is useful in balance decision making. Analysing and understanding the companys information technology and information systems will be vital in terms of how the company does its business currently and how its business model or e-business strategy is formulated for the future. Factory: High operational impact, low strategic impact, this quadrant is about operational improvements that affect large portions of the firm, and are aimed at improving performance or decreasing cost. Turnaround: low operational impact, high strategic impact. This quadrant is about exploiting new technologies to provide strategic opportunities. Strategic: High operational impact, high strategic impact. IT organisations that have most projects in this quadrant understand that IT can both improve core operations of the firm while simultaneously generating strategic options. Application of Model. Figure 1.0 Illustrates the companys position in the McFlaranss strategic grid as strategic quadrant. The company has identified that information technology and information systems are an important part of their future. This has been identified by the companys desire for an e-business strategy. If the company utilised IS IT more then the business will perform more efficiently and potentially gain a competitive advantage. Future investment in IT IS is a necessity for the companys growth. It can not be ignored that the company is positioned close to the turnaround quadrant but on analysis the company has identified its needs for growth thus strategic planning is of higher importance. Pest Analysis When analyzing the macro-environment, it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence the organizations supply and demand levels and its costs (Kotter and Schlesinger, 1991; Johnson and Scholes, 1993). The radical and ongoing changes occurring in society create an uncertain environment and have an impact on the function of the whole organization (Tsiakkiros, 2002). Kotler (1998) claims that the PEST analysis is a useful tool for understanding market growth or decline, and as such the position, potential and direction for a business. A PEST analysis is a business measurement tool. PEST is an acronym for Political, Economic, Social and Technological factors, which are used to assess the market for a business or organisational unit. The PEST analysis headings are a framework for reviewing a situation, and can also, like SWOT analysis, and PorterHYPERLINK http://www.businessballs.com/portersfiveforcesofcompetition.htmHYPERLINK http://www.businessballs.com/portersfiveforcesofcompetition.htms Five Forces model, be used to review a strategy or position, direction of a company, a marketing proposition or a proposal. As PEST factors are essentially external, completing a PEST analysis is helpful prior to completing a SWOT analysis, a SWOT analysis Strengths, Weaknesses, Opportunities, and Threats is based broadly on half internal and half external factors. PEST ensures that companys performance is aligned positively with the powerful forces of change that are affecting business environment (Porter, 1985). PEST is useful when a company decides to enter its business operations into new markets and new countries. The use of PEST, in this case, helps to break free of unconscious assumptions, and help to effectively adapt to the realities of the new environment. The results can be used to take advantage of opportunities and to make contingency plans for threats when preparing business and strategic plans (Byars, 1991; Cooper, 2000). Application of Model (P)olitical Factors The company opening in new countries must consider political factors such as regulations and legalities; for example an e-business may not be eligible to trade or have premises in a new territory. Chinese regulations for example have limited Googles search engine, excluding Googles You Tube. In March 2010 China banned Googles search engine only to lift the ban a day after. The company must monitor the new Countrys policies or regulations to ensure the way it conducts business is politically acceptable and thus not limiting any future strategies or goals. Ensuring the selected country has a stable political environment will aid company stability. Many countries have restrictive polices which are designed to protect local manufactures from larger organisations. Such policies often hinder foreign companies from entering into these markets. The company should form a strategic alliance with a local company to circumvent any limitations in opening in a new country. (E)conomic Factors The industry is in growth, this is indicated by the company wishing to expand and develop an e-business strategy. Funding in new countrys can be affected by monetary and fiscal rates. Changing inflation rates and currency fluctuation can determine the profitability of the company. A depressed economy will generally be a luxury which results in a number of organisations going out of business, it can provide opportunities for some (Robinson and et al., 1978; Thompson, 2002). If the company is restricted by political issues this would be considered if an alliance was required to set up operations in a new country. A depressed economy could also give an advantage on labour due to high unemployment. Energy availability and cost will require analysing for suitability in the new country. This could affect the e-business strategy in a negative or positive way. (S)ocio Cultural Factors Recruitment in a new country will have to consider technology limitations due to education. Higher educational standards will raise the probability of technology advancement thus having a competitive edge. Consumers attitudes towards online transactions may negatively influence the e-business strategy however if the new country is emerging as an online leader due to political influences such as investing in IT then this could gain a competitive advantage. Cultural attitudes towards e-business across the globe may affect the company objectives. (T)echnological Factors Safer online transactions will aid online communication thus improving business to business communications and orders. Internet accessibility can determine whether the companys e-business strategy will work. Some locations may have limited services or none at all. This can also be a competitive advantage if the area is in development or an internet provider is expanding. Technology advances could potentially aid the company in being more efficient and lean. Becoming a lean world class business will aid the company in being financially competitive. Government investment in technology and research will aid growth. SWOT Analysis SWOT has an extensive history as a model of strategic and marketing analysis. It has featured in strategy books since 1972. SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats in a project or in a business venture. It involves identifying the internal and external factors that are favourable and unfavourable to achieve that objective. The technique is credited to Albert Humphrey It advocates say that it can be used to gauge the degree of fit between the organisations strategies and its environment, and to suggest ways in which the organisation can profit from strengths and opportunities and shield itself against weaknesses and threats (Adams, 2005). The tool is relatively simple to use but its impact if used academically could be influential in a new business strategy. A weakness is that SWOT, having been conceived in simpler times means it does not cope very well with some of the subtler aspects of modern strategic theory, such as trade-offs (De Witt and Meyer, 1998). Strengths: characteristics of the business or team that give it an advantage over others in the industry. Weaknesses: are characteristics that place the firm at a disadvantage relative to others. Opportunities: external chances to make greater sales or profits in the environment. Threats: external elements in the environment that could cause difficulty for the business. Application of Tool The tool has been applied to the company to establish the strengths, weaknesses, opportunities and threats. (S)trengths 150 Years workforce experience. Good company name. High quality production and service. Constantly lowering costs to compete. Informative website Desire to grow the business into new territory. Competent workforce Strategic growth into new country / territory Supply directly to customer After sales service Privately owned International customer base Service and support is world wide (W)eaknesses Limited resources. Website is designed for marketing, no transactions. Limited investment. Bricks and mortar organisation no web transactions Skills shortage or little innovation. Weak marketing with no e-commerce or e- business strategy. Dated processing of supply chain management, lack of information technology and information systems. Profit margins are set to compete for business Still using some dated equipment (O)pportunities Competition is unwilling to take on less important projects. Mergers or strategic alliances in new country IS and IT improvements for competitive advantage enhancing a professional company image. Website sales developing market. International market LTA (long term agreements) with suppliers and customers. Educated general manager. Logistics / transportation. Diversification Up to date technology manufacturing. Potential to open new site. Development of new technology, processes and materials. Faster manufacturing with less power (competitive pricing) Environmental leader Unsaturated market IT director with 20 years experience in e-business (T)hreats Language barriers in potential new country Competitive rivalry in global market for larger contracts. Fluctuation in global monetary policy fiscal/interest rates could leave the company exposed (supply chain). Cheap labour abroad. Fierce competition from larger companies. Possibility of a competitor developing new technology. Porters Five Forces Model of Competition The Porters Five Forces model is a simple tool that supports strategic understanding where power lies in a business situation. It also helps to understand both the strength of a firms current competitive position, and the strength of a position a company is looking to move into. Despite the fact that the Five Force framework focuses on business concerns rather than public policy, it also emphasizes extended competition for value rather than just competition among existing rivals, and the simpleness of its application inspired numerous companies as well as business schools to adopt its use (Wheelen and Hunger, 1998). The original competitive forces model, as proposed by Porter, identified five forces which would impact on an organizations behaviour in a competitive market. These include the following: The rivalry between existing sellers in the market. The power exerted by the customers in the market. The impact of the suppliers on the sellers. The potential threat of new sellers entering the market. The threat of substitute products becoming available in the market. Understanding the nature of each of these forces gives organizations the necessary insights to enable them to formulate the appropriate strategies to be successful in their market (Thurlby, 1998). Application of Tool Rivalry Amongst Existing Firms Strong amount of rivalry within the companys chosen products/industry. Rivalry is evident by the presence of larger businesses in the same industry. Competitive pricing indicates fierce competition. Bargaining Power of Buyers Buyers can approach the company and the competition (larger companies) thus creating competition and fierce pricing strategies. Long term agreements are essential to long term stability. The company accepting minimal profit demonstrates the bargaining power of buyers. The company doesnt hold a niche product thus the cost of a buyer switching supply will be minimal. Bargaining Power of Suppliers Suppliers could strategically integrate forward for example assemble the product and sell direct to customer. The World Wide Web (www.) reduces the possibility of suppliers rates being overpriced and uncompetitive. The company can access the www to research suppliers and costs to ensure the right price is being paid thus forcing the supplier to have less bargaining power. If the cost of switching supplier is high e.g. switching from one component supplier to another though there is no evidence of this to the company, it shouldnt be overlooked. Threat of New Entrants The high set up costs and technology reduce the risk of new entrants. This is indicated by larger organisations as competition. The desire to develop the business into a new country indicates that competition is minimal. Competitors could retaliate when made aware of the company establishing itself in a new country. Threat of Substitute Products The threat of a substitute product is high. The company are manufacturing dated products. New technology could eliminate the need for the dated product thus ending the majority of the companys revenue. The threat of the customer not needing the dated part, designed out of the end product. There is no evidence to support the threat but choosing to ignore it could be costly. McKinsey 7S Model The McKinsey 7S model was developed in the late 1970s and named after a consulting company, McKinsey and Company, which has conducted applied research in business and industry (Pascale Athos, 1981; Peters Waterman, 1982). The 7-S model is a tool for managerial analysis and action that provides a structure with which to consider a company as a whole, so that the organisations problems may be diagnosed and a strategy may be developed and implemented. The 7-S diagram illustrates the multiplicity interconnectedness of elements that define an organisations ability to change. The Seven-Ss is a framework for analyzing organizations and their effectiveness. It looks at the seven key elements that make the organisations successful, or not: Strategy plan of action Structure dictates way the company operates and performs (Waterman, 1980) Systems user friendly as possible (Lynch, 2005) Style important in the performance of strategy (Martins and Terblanche 2003) Skill to maintain competitive edge in technology advancement Staff people make a business successful Shared values common goals working together to achieve them Application of Tool Strategy The company has a desire for growth by entering in to a new country and establishing an e-business strategy. Realisation of companys business strategy and the groups corporate goals requires substantial capital investment in the near future. Structure The structure of the company often dictates the way it operates and performs (waterman et al 1980). No formal alliances. Privately owned. Systems Customer satisfaction the website offers a feedback mechanism Local area network provides administration a range of functional applications. The wider area network enables access to email and the World Wide Web. The company utilises computer aided design (CAD) and has a new stock control system which will drive forward control and the desire for efficiency. Style The company prides itself on quality of products and services satisfying customers has a grate deal of focus. Over engineering a product to achieve superior quality may hinder effectiveness to compete in pricing. Utilising a competitive prising strategy to establish sales. Skill Over 150 years experience. Develops machinery from design to manufacturing with the use of computer aided design (CAD). Educated and enthusiastic general manager Appears to be a lack of creativity/innovation amongst the companys workforce. In house training offered to customers in all aspects of machinery and instrumentation demonstrates a high skill level. Staff New general manager has ethicised the need for a flexible work force and working environment. A new recruitment policy has been recognized as a driver for development. Shared values Service support contracts with emphasis on creating quality products and services. Good relationships with a number of organisations, sector manufacturers and developers. E- Business Strategy Objectives Strategy is designed to transform the firm from the present position to the new position described by objectives, subject to constraints of the capabilities or the potential (Ansoff, 1965). The author recommends the following objectives for the companys e-business strategy supported by the data provided from the analytical tools used; SWOT, Porters Five Forces, Mckinseys 7S, PEST and McFarlans Strategic Grid. To innovate new technology and efficiency through strategic investment, employee motivation and empowerment. Increase efficiency and effectiveness e-procurement Increase revenue from global markets Establish an long term agreement (LTA) E-Business Strategy Evaluation and Alignment with Business Objectives To remain competitive in todays global economy, the company must decide what methods, processes, and technologies will best optimize their operations. They have to weigh the company analysis and take action quickly in this ultra-competitive environment. Innovations and faster product development can also often create a barrier for potential new entrants (Porter, 2004) .The Companys dependence on obsolete products and lack of innovation has been analysed as a threat in Mckinseys 7S analysis and SWOT. The workforce has a wealth of over 150 years experience yet the business relays on obsolete components as its main revenue. It is essential to form strategic alliances with suitable organisations across the globe. Collaboration between the businesses will form the foundation for the development of new products. To aid the process of managing the change the author would recommend a well chosen project management technique or tool be applied especially in the planning stage. A suitable tool would be Critical Path Analysis which was originally created to benefit large defence projects. Two models, SWOT and Mckinseys 7S identified a lack of creativity/innovation amongst the companys workforce. It is important for the organisation to instil confidence among the employees about their future in the organisation and future career growth as an incentive for hard work (Purcell and Boxal, 2003) Emphasis is needed on hiring the best staff, providing them with rigorous training and mentoring support, and pushing personnel to their limits to achieve professional excellence. Creating professional excellence will gain competitive advantage over competitors. Empowered employees become more proactive with ideas and solutions. To overcome pockets of reluctance to change, the companys vision for change must provide an atmosphere of communication where concerns about transformation are not seen negatively but rather welcomed. Achieving empowerment and employee motivation requires continuous articulation and communication of reporting results and monitoring each individuals contribut ion and accountability to the overall companys objective. Leading others to think innovatively and promoting the continual discovery of new solutions and technologies is essential for the company to achieve its goal. Motivation is the art of getting people to do what you want them to do because they want to do it (Dwight Eisenhower) In order to maximise efficiencies across the supply chain the company needs to invest in information technology and information systems, the SWOT analysis has identified efficiency gains in e-procurement. IS and IT efficiencies will offer a competitive advantage also enhancing professionalism of the company and its overall image thus being more attractive to potential customers. Information systems and information technology are used in business to add value and achieve objectives (McKay and Marshall, 2004) The data from SWOT and PEST indicate the companys weakness of not utilising e-commerce thus missing an opportunity. The analysis demonstrates that the website is non transactional and therefore does not generate revenue from new or existing customers. To achieve an increase in revenue from global markets the company must form an e-commerce facility on its already established website. Search engine optimisation and key word density will ensure the company websites place on the World Wide Web. A recommendation would be for an external company to monitor the company website and scan competitors sites, frequently reporting results. Recruiting a specialist company would guarantee the site is in the top 10 results for the companys sector. Engaging in e-commerce will positively reduce risk of falling behind the competition. To address complexities of change, each component must be aligned, along with the enabling technology, (Statoils Data Quality Manager; Hesterbrink, 1999). Product suitab ility will need to be established during the planning stage. The company needs to be cable of adapting its business to thrive in this ever-changing world of e-business. In order to recoup costly investments in new production technologies the company needs to be assured that there will be income in the future to pay for the investment, as a way of reducing the risk in the investment decision. Establishing positive relationships and service are extremely important in winning business. It would be clear with an LTA (long term agreement) that customer is committed to the company. The technology advanced product would be key to a successful business to business (B2B) relationship. The company vision shows the company is committed to delivering to the customer a high quality product, on time and at a competitive price which in its self and with the SWOT analysis shows the need to invest. Securing long term agreements will create a competitive advantage. Task B The objective of this task is to discuss the challenges of adoption of e-business and evaluate the critical success factors (CFSs) for e-business in relation to the company. Critical success factors are the essential areas of activity that must be performed well if you are to achieve the objectives. The concept was developed by D. Ronald 1961 and refined by John F Rockart 1981. The company faces various challenges in implementing e-business. Critical success factors can typically be identified for each individual objective. Financial implications The initial test is financing the change process. The company has previously restricted investment due to the unavailability of resources and the absence of commercial awareness of innovation. Positive changes have been put into operation to overcome the obstacles such as employing an enthusiastic, educated general manager and a IT director with over 20 years experience. Initial costs of implementing e-business are: Preparation or project management and communicating the strategy Consultancy fees for Information systems and Information technology Recruitment is costly when advertising for specialists Equipment and software installation including maintenance / service costs Reorganisation of business to ensure world class lean principles are applied Human implications Implementing an e-business strategy will raise numerous issues within the workforce and business. Essential training will need time allocating. The company will have to capacity plan the impact on the business. Training the workforce to operate the new equipment / tools Creation of new procedures is time consuming Support, emotional and stress often employees dislike change If an alliance is formed will both sites be utilised potential redundancies A formal approach for managing change, beginning with the leadership team and then engaging key stakeholders and leaders should be developed early and adapted often as change moves through the organization the leaders themselves must embrace the new approaches first, both to challenge and to motivate the rest of the organisation. They must speak with one voice and model the desired behaviors. Data Protection Security is a prime concern for the successful adoption of e-business (Chaffey, 2007). Data utilized by the company requires safeguarding against: Fire Fraud or theft Failures in the system data recovery and backups on or off site Electronic espionage Customer information Strategic Alliances Firstly a suitable company needs to be identified for its qualities and business presence. The alliance company will need to compliment the company regards to vision and objectives. Organisational differences will need aligning for example one company may have a strong environmental stance when the other chooses to ignore the issues thus causing friction and possibly undermining already implemented procedures. Once the organisations have formed realignment or restructuring will need to be completed for example in lean world class manufacturing both sites would not require a human resource executive. The alliance formed must be mutually beneficial to both sides thus creating harmony between the two businesses. Long Term Agreements It would be clear with an LTA (long term agreement) that the customer is committed to the company. Developing innovative technology would be required to approach potential new and old customers with the objective of securing an LTA. The technology advanced product or products would be key to a successful business to business (B2B) relationship and long term agreement. The company vision and the acknowledgment of a required investment demonstrates the company is committed to delivering to the customer a technology advanced high quality product, on time and at a competitive price which in its self and with the SWOT analysis shows the need to invest. Securing long term agreements will create a competitive advantage and a secure future. Worldwide Business Worldwide trading is a competitive market with numerous challenges. E-business will encounter cultural variances which will need to be overcome if the implementation is to be fully successful. Operating in a worldwide market will create a fiercely competitive environment. The United Kingdom is known for technology development but not mass production. Technology development is suggested to be skills related. Mass production is suggested to be low cost labour operating with proven processes if a suitable product is developed then a consideration must be applied for outsourcing production to a low cost labour facility which will allow the company to compete in the worldwide market. Technology Small and medium sized businesses are often reluctant to develop into e-business due to resource. The company will have to commit to resourcing the e-business strategy. Implementation of the software will be challenging, adapting the workforce to an automated business process will be difficult. Employees are often reluctant to change. A transformational management style would be beneficial in impleme