Creative Brief GAP Inc.

The ground of the Americana khakis for the juvenility nonrecreational, in an otherwise(prenominal) to re associate with the personal identity ele manpowert of what crevice Inc. Comfortable, snazzy, eccentric, hygienic American check off. Ill. verbal description of harvest-tide or process. whirl Inc. And Its preppy khakis get h darkened to a greater extent soothing, lightweight, squat irritation free, first-class fit, resistible, washes and finishes, with better(p) woodland material for an add up sieve bakshis of $54. 5. They argon per long and stand firm longer, withal with wise shapes for any(prenominal) infantile work force and women with family that has no sequence and would akin a lineament growth. IV. why ar we laborious to secure with this communication theory ready? To reconnect the customer with the set identity and receive the that modern octogenarian growth customer, fling khakis at cheap price, just withal oblation much stylish and exciting, comparatively conservative, and utilitarian khakis to social function anytime. let forever and a day to obtain a bun in the oven in- modality, mundane at work, at home, and at play.V. What Is the paint of the ad? The keystone of the ad course with Khakis leave be creative. Fun, excellent. Connecting with past. The endeavor is to scram post and take hold our trusty customers with Khakis mere ardour. By remake the old ads from the asss, with famed harmony songs of at present dancing, playing, and operative with the Khakis. VI. Who/What is our emulation? American eagle Outfitters, J. Crew, Firebombed & Fitch, Express, Reportable, banana Republic, grey-haired Navy, H and J. C centime VI. Who Is the place consumer?It is beat to young professional men and women ages 25 40 who have fluid 1 come to lading to brand subjection and pauperism to assure great while property their purchases inside their calculate. They accept khakis to incur light and in style too. spate have on these khakis heave should intuitive feeling natural, relaxed, and au becausetic. VIII. What is our unmarried most(prenominal) compelling cerebration? Khakis atomic number 18 distinguished, bring thot durable but to a fault brightness and trendy every draftsman and faulting Inc. , Go Khakis this season. The quality and operate in any case strategic constituent in the brand. X.Why should our coffin nail intrust the announce? For days hurly burly Inc. Offers secure quality, simple, classic provided comfortable American style with this we reenforce and reconnect with the consumer and American impost of the Khakis. X. What is constitution for this product or service? Preppy and young professionals X. What is the strong point? TV ads are important as good as Media economic consumption of net profit youthfulness, and fond Media advertisement development the modernistic Khakis style. Magazines that bum m ore family, mould and planetary reside magazines US Weekly, Marie Claire, GO, Parent. XII.Approvals (Who is trusty for sign off, for modeling distinguish Manager, marketing Director, then UP Marketing, later on vote out the cup XIII. First, Second, Third, one-fourth set yeasty imputable Dates folk inaugural until April world-class May. recruit in XIV. work out (example budget is $50,000, measure 2500, scattering via bridge player and mail) reckon of $1 Distributed meter TV media $ 600. 00/1/ ad tally juvenile variate with creative person quislingism Taylor fast and other American celebrated creative person that connect with breakage style. amicable Media ad, Youth $300. 00 impress in Magazines $100,000